Elements of Launch Intensive
Worthy Marketing Group
New York, USA (Remote)
$44K/yr - $56K/yr (Est.)AgencyInternshipIntern/new grad
1 day ago
Marketing Director
Pittsburgh, PA (Remote)
Salary Not AvailableDirector/ExecutiveFull time
Posted 4 weeks ago
Top 1% of applicants do these two things.
The other 99% submit and hope. You're about to do something different.
Job Summary
Own the strategic narrative and multi-channel programs for a regulated fintech brand, aligning brand, investor, and product messaging with ROI minded governance.
- Own and evolve institutional messaging, audience targeting, and multi-channel campaigns impacting pipeline and conversions.
- Lead marketing operating system and KPI discipline, including budgets, dashboards, and cross-functional alignment with product, legal, and BD.
- Partner with Product and investor/IR teams on launches, case studies, and executive communications to shape market perception.
Job Description
Responsibilities
- Define and execute marketing strategy aligned with corporate OKRs and ROI expectations.
- Own KPIs, budgets, and reporting dashboards to drive data-driven prioritization.
- Establish the marketing operating system and scale the team and contractor bench.
- Evolve the OpenAssets narrative and institutional positioning for regulatory audiences.
- Maintain a unified messaging framework and approved language banks for company-wide use.
- Identify target audiences and execute lead-generation campaigns (content, webinars, events).
- Enable BD and Leadership with sales materials and end-to-end event support.
- Track and optimize marketing impact on pipeline influence and conversion rates.
- Develop segment-specific positioning, use cases, and competitive intelligence battlecards.
- Partner with Product on launch readiness and core enablement assets like case studies.
OpenAssets
OpenAssets is establishing open standards for the next generation of capital markets—the trusted foundation for real-world asset tokenization and digital currencies.Alternative Asset DigitizationWe help you design, develop, and manage alternative digital assets. We offer a full suite of issuance and regulatory-conscious alternative asset management tools.Loyalty SolutionsWe build loyalty assets to create unique, personalized experiences that drive deeper customer engagement and ultimately lead to increased sales.Visit our social feeds and sign up at pointsville.com for the latest news.
Marketing Team
Marketing Roles Posted (Last 30 Days)
1
Funding
Last Raise
Series A, 6 months ago
