Responsibilities

• Oversees all aspects of the marketing department including, but not limited to, annual strategy development, budget preparation, goal setting and timeline management
• Leads ABM campaign development and execution in collaboration with the sales team to accomplish sales and revenue goals
• Succeeds in "telling the stories" - capturing and effectively marketing the experiential aspect of tournaments, events and activities
• Develops impactful industry relationships with tourism offices and media contacts
• Utilize cross-marketing to motivate coaches and team representatives to purchase/utilize all available amenities and programs
• Meets financial objectives by forecasting requirements; assisting in preparing an annual budget; scheduling expenditures; analyzing variances; initiating corrective actions
• Accomplishes objectives by planning, developing, implementing, and evaluating advertising, merchandising, and trade promotion programs: developing field sales action plans
• Improves product marketability and profitability by researching, identifying, and capitalizing on market opportunities; improving product packaging; coordinating new product development

Requirements

• Bachelor's degree in business administration, marketing, or advertising; or a minimum of 5+ years' experience in a similar position
• Experience managing a marketing and/or business development budget; identifying and creating opportunities or promotions to deliver revenue goals
• Measures and reports marketing/advertising campaign analytics to ultimately measure ROI, efficiency, and effectiveness of campaign activity
• Manages marketing research to gain consumer insights (locally, regionally, and nationally) to identify key selling points for attracting corporate/organization relationships including sponsorship and financial partnerships, or business development activities
• Management of corporate website(s) in the WordPress platform, Microsoft Outlook, Word, Excel, and PowerPoint
• Uses multiple platforms or software for a variety of tasks such as cloud file management or project management
• Develops content and write with company voice in mind
• Entry level or beginner knowledge in Adobe Creative Suite, specifically in InDesign and Illustrator