Marketing Director

Burr Ridge, IL (On-site)

$100K/yr – $130K/yrSenior Level3+ years expFull time

Posted 19 hrs ago

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Job Summary

Lead and own the integrated brand, demand generation, and content strategy to drive in-home appointments and market leadership.

Coordinate multi-channel marketing, messaging, and campaigns across traditional and digital channels.
Partner with sales to tailor in-home sales messaging and optimize conversion.
Drive data-driven decisions using analytics to meet growth targets.

Job Description

Responsibilities

Develop and lead an integrated brand and messaging strategy that builds awareness and engagement with our target audience
Build and execute marketing strategy and tactical plans across traditional and digital channels
Drive digital lead generation and nurturing through paid search, paid social, display, and web content
Own KPIs across appointment generation, brand awareness, lead acquisition, cost per lead, conversion, and engagement
Continuously refine our understanding of the core demographic audience for our products
Analyze market trends and recommend adjustments to marketing and business development strategy based on data and feedback
Oversee creation and delivery of press releases, advertisements, and other marketing materials, including print ad design
Manage and develop internal marketing staff and external resources (graphic design, content writers, digital marketing agency, etc.)
Own website messaging and content strategy, including blog content, before/after galleries, video, and conversion optimization
Oversee field marketing for events, the Costco retail program, and open house strategy and staffing

Requirements

Bachelor’s degree in marketing, Business, or related field preferred
3+ years of experience building and executing multi-faceted marketing plans in a B2C environment, ideally with lead generation for an in-home sales model
Experience with lead generation software and managing a call center
3+ years managing TV and radio campaigns
Demonstrated success writing compelling, direct-response ads and offers
A track record of helping a company achieve ambitious growth targets
Experience managing and directing staff and/or third-party vendors
Experience in an entrepreneurial company preferred
3+ years overseeing SEO, paid search, email, and social media campaigns (Google certification a plus)
Experience using analytics (especially Google Analytics) to assess and refine marketing strategy and messaging

Benefits

Base salary: $100,000–$130,000
Substantial bonus opportunity
Paid vacation
Medical and dental insurance
401(k) with profit sharing

Next Door & Window

Next Door & Window is a family-owned and operated sales and installer of replacement window's and door's, servicing the Chicagoland area and surrounding suburbs. We offer the most trusted brands like Marvin, Infinity from Marvin and Sunrise Windows, Provia and Albany doors, to provide thousands of options and custom colors so you can match your style and budget, perfectly. Next Door & Window works hard to deliver excellent craftsmanship and superior customer satisfaction by having highly-trained certified professional installers that pay attention to every detail and ensure the best performance for your window and doors. We have three showroom locations in Burr Ridge, Naperville and Arlington Heights, Illinois that you can visit or schedule a free estimate and we’ll come to you. Next Door & Window is a highly-rated company that will help you transform your home with new energy-efficient windows, entry doors and patio doors. Better Bureau A+ Rated, Angie's List Super Service Award 9 years in a row.

Founded in 2002

Willowbrook, Illinois, USA

52 employees (15 in marketing)

www.nextdoorandwindow.com