Marketing Director

USA (Hybrid)

Salary Not AvailableSenior Level7+ years expFull time

Posted 2 months ago

Job Summary

Own and drive the full marketing agenda to grow brand, demand, and revenue, with cross-functional leadership across product, sales, and executives.

  • Strategy & demand: Develop strategic marketing plans and lead integrated campaigns across digital, social, email, and traditional channels.
  • Brand & content: Manage positioning, messaging, and content strategy for website, ads, and promotions.
  • Measurement & optimization: Analyze market trends and ROI, report performance, and optimize channels and budget allocation.

Job Description

Responsibilities

  • Develop and implement strategic marketing plans aligned with company goals
  • Lead integrated marketing campaigns across digital, social, email, and traditional channels
  • Manage brand positioning, messaging, and market presence
  • Oversee content strategy, including website, advertising, and promotional materials
  • Analyze market trends, customer insights, and competitive landscape
  • Track and report on campaign performance and ROI metrics
  • Manage marketing budget and allocate resources effectively
  • Collaborate with sales, product, and executive leadership to support business objectives
  • Lead, mentor, and develop marketing team members
  • Identify new growth opportunities and optimize marketing channels

Requirements

  • Bachelor’s degree in Marketing, Business, Communications, or related field (MBA preferred)
  • 7+ years of progressive marketing experience, including leadership responsibilities
  • Strong understanding of digital marketing, brand strategy, and demand generation
  • Experience with marketing analytics tools and CRM platforms
  • Proven ability to manage multiple projects in a fast-paced environment
  • Excellent communication, leadership, and strategic thinking skills

Marketing Director

MedBug Billing Services · USA · Hybrid