Marketing Director at Lift Brands | Chanhassen, MN | $135K/yr – $140K/yr

Marketing Director

Chanhassen, MN (Hybrid)

$135K/yr – $140K/yrSenior Level8+ years expFull time

Posted 2 months ago

Job Summary

Owns Snap Fitness’ franchise marketing across the US/Canada, translating brand strategy into multi‑channel campaigns, franchisee enablement, and data‑driven improvements that grow membership.

Growth & Brand Execution: Lead national/local campaigns across online and offline channels and ensure cohesive brand activation with cross‑functional partners.
Franchise Enablement & Training: Create quarterly to weekly guides, deliver live trainings, and collect feedback to optimize campaigns and education.
Team Leadership & Analytics: Manage the marketing team, budget, and performance reviews to identify gaps and opportunities.

Job Description

Owns Snap Fitness’ franchise marketing across the US/Canada, translating brand strategy into multi‑channel campaigns, franchisee enablement, and data‑driven improvements that grow membership.

Growth & Brand Execution: Lead national/local campaigns across online and offline channels and ensure cohesive brand activation with cross‑functional partners.
Franchise Enablement & Training: Create quarterly to weekly guides, deliver live trainings, and collect feedback to optimize campaigns and education.
Team Leadership & Analytics: Manage the marketing team, budget, and performance reviews to identify gaps and opportunities.

Lift Brands

3.6 Glassdoor

Lift Brands is a leading innovator in the fitness industry as the parent brand to Snap Fitness and Fitness On Demand, and is a minority partner in the functional-based fitness brand Fitstop. Lift Brands delivers results through the most rewarding fitness experiences in the world, changing lives daily. For more information on Lift Brands, please visit www.liftbrands.com. Lift Brands is proud to serve in 20+ countries and collectively has over 1,600 locations all over the world.

Founded in 2014

Chanhassen, Minnesota, USA

157 employees (25 in marketing)

www.liftbrands.com

71% recommend to a friend

77% CEO approval