Responsibilities

• Own LettrLabs' end-to-end marketing strategy. Demand generation, ABM, lifecycle, and field events with deep knowledge in how to drive pipeline and growth.
• Manage and allocate the marketing budget across paid, trade shows, and demand programs, with full accountability for ROI.
• Build and scale the ABM motion for PE-backed home services accounts. We serve large, multi-million dollar targets that require dedicated, account-specific campaigns.
• Lead and develop a team of three direct reports: growth/demand, field events, and lifecycle marketing.
• Define the framework for how LettrLabs understands marketing ROI. Own the reporting that makes CAC, pipeline contribution, conversion rates, and payback period all visible.
• Partner with Sales to improve lead quality, funnel conversion rates, and pipeline efficiency across both self-service and enterprise motions.
• Set the lifecycle strategy and provide direction for a growing function. You'll influence and optimize the programs they build and run.
• Scope and manage Product Marketing needs through sprint-based contractors when the work is burning; you determine when it's necessary and who does it.
• Lead go-to-market execution for new product launches, integrations, and vertical expansions.

Requirements

• 8–10 years in B2B SaaS or technology marketing, with deep specialization in demand generation, growth marketing, or performance marketing and an understanding of targeting PE backed companies.
• Proven, measurable track record of building pipeline and driving revenue impact — you can cite CAC, ROAS, or pipeline contribution numbers from prior roles, not just program names.
• Experience with both self-service/PLG and sales-led enterprise motions — you understand how to run different growth plays in parallel.
• Lifecycle and growth marketing fluency. enough to set strategy, direct an IC, and know when the programs are working.
• Experience building or running ABM programs targeting high-value accounts, specifically large, complex B2B buyers.
• Hands-on experience with paid acquisition across search and social — you've managed budgets and optimized campaigns directly, not just directed agencies.
• Experience owning a marketing budget with accountability for how it's allocated and what it returns.
• HubSpot proficiency and familiarity with modern marketing and analytics stack (Google Ads, LinkedIn Ads, GA4, or equivalent).
• Experience hiring and managing a lean in-house team alongside an agency or contractor network.
• Startup and agency experience. You know what great looks like and how to get there!

Preferred

• Experience marketing to home services, e-commerce, or other high-volume SMB and enterprise B2B audiences.
• Experience with PE backed companies
• Background building or scaling a category, not just competing within one.
• Familiarity with direct mail as a performance marketing channel.
• Experience at a Series A–C company as the first or only marketing leader.