Responsibilities

• Develop and implement comprehensive marketing strategies for sales, service, parts, and dealership events.
• Manage digital advertising campaigns including Google Ads, social media advertising, SEO, and email marketing.
• Oversee dealership website content, promotions, inventory merchandising, and lead generation efforts.
• Create and coordinate advertising campaigns across multiple platforms including print and digital media.
• Monitor and analyze marketing performance metrics and provide regular reporting on ROI and campaign effectiveness.
• Manage the dealership's social media presence and online reputation.
• Coordinate special events, sponsorships, community outreach programs, parades and other promotional campaigns.
• Work closely with department managers to develop targeted marketing initiatives.
• Manage relationships with advertising agencies, vendors, media partners, and OEM marketing programs.
• Maintain brand consistency across all customer-facing materials.

Requirements

• Strong knowledge of digital marketing, social media management, SEO, SEM, and analytics platforms.
• Experience with content creation, graphic design coordination, and campaign management.
• Excellent communication, leadership, and project management skills.
• Ability to analyze data and make strategic decisions based on performance metrics.
• Self-motivated, organized, and capable of managing multiple projects simultaneously.
• Strong attention to detail.
• Photography, videography, and content creation experience.

Preferred

• Degree in Marketing, Business, Communications, or related field preferred.
• 1+ years of marketing management experience, preferably in automotive retail.
• Automotive dealership marketing experience.
• Experience with CRM and automotive lead management systems.
• Knowledge of OEM co-op advertising programs.
• Experience managing vendor relationships and advertising budgets.

Benefits

• Competitive wage based on experience
• Health, dental, and vision insurance
• Paid time off and holidays
• 401(k) with company match
• Employee pricing
• Career growth opportunities
• 401(k)
• 401(k) matching
• Dental insurance
• Employee discount