Responsibilities

• Lead marketing programs that strengthen brand awareness, customer engagement, and revenue growth.
• Manage customer research initiatives (qualitative and quantitative) to better understand customer needs and refine messaging and value propositions.
• Support brand positioning, messaging, and go-to-market strategies across products and services.
• Partner with sales leadership to develop marketing campaigns, enablement tools, and account-based marketing initiatives that support business development efforts.
• Oversee content strategy and creation across digital and traditional channels, ensuring clear and compelling customer communications.
• Drive demand generation efforts across email, search, social media, digital advertising, events, and website channels.
• Manage customer lifecycle marketing programs focused on engagement, retention, and program participation.
• Monitor marketing performance, campaign effectiveness, and ROI, providing regular reporting and recommendations to leadership.
• Oversee marketing technology platforms, including CRM, marketing automation, analytics, and reporting tools.
• Identify opportunities to improve digital marketing effectiveness, customer acquisition, and lead conversion.

Requirements

• Experience leading B2B or financial services marketing organizations.
• Strong background in demand generation, digital marketing, product marketing, and customer engagement.
• Experience partnering with sales teams to support growth initiatives.
• Strong analytical skills with the ability to translate marketing insights into business outcomes.
• Experience managing marketing budgets, agencies, and technology platforms.