Responsibilities

• Brand. AllCare.ai's positioning, narrative, visual identity, and voice. Make it the brand every ALF administrator in California recognizes — and eventually, every operator in the US.
• Communications and PR. Own the company's media presence, press strategy, and relationships with healthcare trade press (Modern Healthcare, Becker's, Home Health Care News, McKnight's). Manage crisis communications when they arise. Build the muscle that turns every milestone into a story worth telling.
• Founder and executive positioning. Make our CEO and leadership team recognized voices in AI-powered senior care. Podcasts, keynotes, bylines, LinkedIn thought leadership — you'll build the platform and keep it running.
• Demand generation. Build and run the engine that drives qualified leads to our sales team. Paid, organic, partnerships, referrals — whatever moves the number.
• Above the line. Brand campaigns, PR, thought leadership, category creation work.
• Below the line. Email campaigns, lifecycle marketing, CRM nurture, webinars, sales enablement content, case studies.
• Digital. Website, SEO, paid media, social (LinkedIn-first for B2B, but own the full mix), content marketing.
• On-ground activations. Senior living industry conferences, operator events, facility-level launches, field marketing in partnership with our BDR team.
• Portfolio expansion. As other InVitro companies mature, you'll extend the same playbook across the portfolio — and eventually build the team that supports it.

Requirements

• 10+ years of marketing and communications experience with at least 4 in a senior leadership role (Head of Marketing, VP Marketing, Head of Communications, CMO, or equivalent).
• Demonstrated full-funnel ownership — brand, demand, digital, field, and communications — at a high-growth company.
• Track record of building and leading marketing and communications teams.
• Experience managing PR and media relations, including direct relationships with reporters, analysts, or trade press. Healthcare press relationships strongly preferred.
• Experience marketing into B2B or regulated industries (healthcare, senior living, healthtech, or adjacent spaces strongly preferred).
• Strong commercial instincts — comfort with pipeline, CAC, LTV, and revenue conversations.
• Excellent written and verbal communication. Your own writing sets the bar for the team.
• Comfort in a high-speed, high-accountability environment. We are not a stable company; we are a building company.
• AI-forward mindset. You use modern tools to operate at 2x the pace of traditional marketing teams.
• Based in or willing to relocate to Irvine, California. This is an on-site role.

Preferred

• Startup builders: You've built a marketing function from scratch or near-scratch
• Narrative-first thinkers: You believe positioning drives everything else and can brief a reporter before lunch
• Portfolio-mindset: You're excited by the idea of building multiple brands over time from a single seat
• Operators, not ideators: You ship with great taste backed by execution rigor

Benefits

• Base salary: $160,000 - $190,000, commensurate with experience
• Performance bonus tied to brand, pipeline, and growth metrics
• Full Benefits: Health, Dental, Vision, Paid Time Off, and 401(k)