Responsibilities

• Develop and execute the comprehensive B2B marketing strategy for InMobi Advertising across US and EMEA.
• Translate global brand vision into actionable marketing plans that drive awareness, excitement, and demand.
• Partner with cross functional teams including Product Marketing, Sales, Regional GTM, and PR/Comms.
• Lead enterprise brand strategy, messaging, narrative development, and global positioning for InMobi Advertising.
• Oversee content marketing including thought leadership, case studies, solution narratives, whitepapers, newsletters, and video content.
• Build multichannel campaigns across paid, owned, and earned channels to generate high quality MQLs.
• Drive paid advertising initiatives (search, social, digital) to create pipeline and fuel revenue.
• Improve funnel efficiency through segmentation, targeting, and campaign optimization.
• Own the global events strategy including industry events, custom CXO programs, webinars, and partner activations.
• Design and execute organic and paid social strategies that build brand authority.