Responsibilities

• Own marketing strategy across all active and expansion markets (IN, MD/VA, Columbus)
• Drive lead generation across direct mail (EDDM), paid social (Meta), and other channels
• Oversee GoHighLevel CRM strategy — pipeline structure, automation, reactivation campaigns, and reporting
• Manage and mentor marketing team members (including a Marketing Manager/CRM lead)
• Analyze campaign performance and close rates to optimize spend and messaging
• Partner with sales leadership to align marketing output with canvassing/closer capacity
• Build repeatable playbooks for new market launches (using Columbus as the next test case)
• Manage vendor relationships (mailers, ad platforms, skip tracing, DNC compliance, etc.)

Requirements

• 5+ years in marketing, with at least 2+ in a leadership or director-level role
• Experience with CRM platforms (GoHighLevel a strong plus) and marketing automation
• Direct mail and/or paid social campaign management experience
• Comfort working with data — close rates, CPL, campaign ROI — to drive decisions
• Strong leadership and communication skills; able to manage a small, growing team

Preferred

• Experience in home services, D2D sales, or a similarly fast-paced field-sales environment strongly preferred
• A builder's mindset — comfortable creating systems from scratch, not just maintaining them

Benefits

• Health, vision, and dental insurance
• Paid time off
• IRA retirement plan
• Company trips/incentive travel
• Flexible schedule
• Competitive salary
• Real ownership over marketing strategy at a company in aggressive growth mode