Responsibilities

• Strategic Roadmap: Collaborate with the VP of Revenue and cross-functional leads to create and execute on a B2C and B2B marketing roadmap that drives brand awareness and long-term revenue growth.
• Funnel and Lifecycle: Map out and manage the customer lifecycle, building and optimizing customer interactions from initial discovery to retention and reactivation.
• Growth through Experimentation: Lead our marketing and cross-functional teams to execute growth strategies across organic and paid channels, with an emphasis on learning through experimenting.
• Positioning and GTM: Own the narrative for every clinical role we support. Craft benefit-driven messaging that converts clinicians into subscribers and streamline how our team brings new products and features to market.
• Scalable Advocacy: Build and manage programs that foster community, incentivize referrals, and deepen Hippo’s connection with its target learner.
• Customer Empathy: Become the internal expert on our clinicians. Turn research into human insights that shape how we talk to, support, and grow our community.
• B2B & Partner Marketing: Elevate our B2B narrative and sales enablement and oversee our partner marketing initiatives.
• Operational Excellence: Ensure brand consistency and operational alignment across all touchpoints.
• Data-Driven Accountability: Track, measure and deliver on performance of our marketing initiatives.

Requirements

• BA/BS degree, Masters or MBA preferred
• 10+ years of experience in a marketing or marketing-related role
• 4+ years of experience in a management role
• Passion for the industry and our mission; motivated by the opportunity to redefine how medical education is delivered
• Fluency in the digital landscape, knowing which levers to pull at different stages of the clinician’s journey
• Desire to drive growth; data-driven and adept at working with numbers
• Editorial excellence, ensuring our work is as professional as it is engaging
• Exceptional organizational and project management skills
• Curiosity and ability to navigate and learn from new, unfamiliar environments

Preferred

• Masters or MBA preferred

Benefits

• 401(k) match, healthcare, vision, and dental
• Hippo practices a healthy work-life balance and offers flexibility and reasonable hours