Marketing Director, Government Services

Reston, VA (Hybrid)

Salary Not AvailableDirector/Executive5+ years expFull time

Posted 4 months ago

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Job Summary

Drive integrated government marketing across regions with cross‑functional leadership and multi‑year growth focus.

  • Own development and execution of integrated government marketing plans, budgets, and cross‑functional campaigns.
  • Must-have: 10+ years in marketing with at least 5 in government, national security, or aerospace/defense.
  • Standout: Global, multi‑disciplinary leadership shaping messaging for senior officials.

Job Description

Responsibilities

  • Develop integrated marketing plans aligned with government capture strategies, product roadmaps, and multi‑year growth objectives.
  • Leverage market, policy, and competitive intelligence to inform go‑to‑market strategy.
  • Define product, solution, and capability positioning.
  • Manage annual marketing budgets, ensuring strategic allocation of resources across campaigns, channels, and markets.
  • Establish KPIs to measure and evaluate marketing effectiveness.
  • Own market segmentation and buyer personas for multinational audiences.
  • Drive cohesive messaging that articulates our unique value for government missions.
  • Adapt core product and solution messaging for specific countries and regions, aligning with local mission needs, regulatory environments, and market dynamics.
  • Lead the content strategy, producing high ‑ value materials across the buyer journey.
  • Partner closely with business development and sales teams to support pipeline development and major pursuits.

Requirements

  • 10+ years of marketing experience with at least 5 years dedicated to the government sector or national security or aerospace, defense, or advanced technology.
  • Ability to thrive in fast‑paced, ambiguous environments and manage competing priorities across multiple businesses.
  • Experience managing high-performing and globally dispersed teams (3+ direct reports).
  • Proven ability to market technical solutions to unique audiences such as senior government officials.
  • Experience defining and managing multimillion‑dollar marketing budgets.
  • Exceptional communication, storytelling, and executive‑level presentation skills.
  • Bachelor’s degree in Marketing, Business, Communications, or related field.
  • U.S. Citizenship required.
  • Ability to travel up to 30%
  • This is a hybrid role based in Reston, VA.

Preferred

  • Ability to obtain and maintain a U.S. security clearance, if applicable.

Benefits

  • comprehensive benefit offerings focused on holistic health and wellness.

Marketing Team

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