Responsibilities

• Lead strategic marketing, communications, and brand initiatives for a multi-site healthcare network, including hospitals, clinics, and community wellness centers.
• Oversee development and execution of marketing programs supporting organizational mission, service line growth, grant-funded initiatives, and patient and community engagement, while partnering with executive leadership to ensure consistent messaging and effective stakeholder outreach.
• Develop and implement marketing and communications strategies enhance healthcare network’s visibility and promote access to primary care, behavioral health, and community wellness services.
• Lead digital, print, and broadcast campaigns to expand patient outreach, promote new clinical programs, and increase healthcare service utilization.
• Manage corporate communications, including executive messaging, media relations, and engagement with government agencies, healthcare partners, and community organizations.
• Oversee marketing activities for grant-funded projects, ensuring timely deliverables, accurate reporting, and alignment with funding requirements.
• Plan and manage marketing budgets, vendor contracts, and media partnerships to ensure cost-effective execution of campaigns and events.
• Direct digital presence strategy, including website management, social media, SEO/SEM, and online advertising, to enhance patient access and engagement.
• Conduct market research and data analysis to evaluate outreach effectiveness, patient demographics, and community health needs.
• Coordinate internal communications to support employee engagement, recruitment campaigns, and organizational culture initiatives.
• Supervise marketing, communications, and creative staff, as well as external agencies, ensuring timely, high quality deliverables and brand consistency.
• Represent the healthcare network at public forums, community events, and conferences to build partnerships and promote health equity and service awareness.

Requirements

• Minimum Requirements: Bachelor's degree or foreign equivalent in Marketing, Communications, or a closely related field
• Five (5) years of progressive experience in marketing management/strategy for healthcare, nonprofit, or public sector organizations including managing budgets, contracts, and reporting within grant-funded projects.
• In the alternative, a Master's degree or foreign equivalent in Marketing, Communications, or a closely related field.