Responsibilities

• Develop and execute comprehensive marketing strategies aligned with company goals, focusing on digital marketing, brand positioning, and customer engagement.
• Lead the creation and management of multi-channel campaigns including social media marketing, email marketing.
• Oversee content creation efforts across platforms, ensuring high-quality copywriting, graphic design, and multimedia content that resonates with target audiences.
• Manage website content and increase traffic and sales for e-commerce initiatives.
• Oversee planning of events
• Create all graphics & newsletters
• Manage all signage needs

Requirements

• Proven experience in digital marketing
• Demonstrated ability to develop compelling content for various platforms including social media channels
• Strong knowledge of conversion optimization techniques, performance marketing strategies, and analytics-driven decision making.
• Excellent copywriting skills combined with expertise in keyword research, content creation, and campaign performance analysis.