Responsibilities

• Develop and continuously refine a global marketing strategy aligned to GOS business priorities, revenue goals, and target client segments
• Support growth acceleration by aligning marketing with business development, account management, and sales enablement to engage clients earlier in the buying journey.
• Build a deep understanding of corporate real estate outsourcing buyers and personas, including needs, decision drivers, and procurement dynamics, as well as the trends impacting corporate organizations
• Translate market, client, and competitive insights into actionable marketing strategies and messaging, managing budget and prioritizing spend across campaigns, events and thought leadership efforts
• Partner with the GOS Executive Leadership Team to shape strategic priorities, messaging, executive communications, and market-facing initiatives.
• Work closely with sales teams and bid pursuit team to strengthen sales narratives, tools, and engagement techniques
• Ensure marketing is fully integrated into the sales process, pipeline development, and conversion in close alignment with pursuits teams
• Help drive consistency and effectiveness in how GOS’s value is articulated across regions and teams
• Collaborate with Research, Corporate Marketing and Strategic Consulting teams and other business partners to incorporate data, insights, and thought leadership into marketing efforts
• Continually develop and refine messaging, compelling value propositions, and thought leadership to better position and differentiate GOS in the corporate real estate outsourcing marketplace

Requirements

• 10+ years of experience in B2B marketing, business development, or commercial real estate / professional services
• Experience leading global or multi-region marketing strategies
• Experience operating in a matrixed, global organization
• Proven track record partnering with sales organizations to influence pipeline and revenue outcomes
• Experience working with or marketing to corporate real estate / occupier clients preferred
• Demonstrated experience leading industry event strategy (e.g., CoreNet Global or similar associations)

Benefits

• Cushman & Wakefield also provides eligible employees with an opportunity to enroll in a variety of benefit programs, generally including health, vision, and dental insurance, flexible spending accounts, health savings accounts, retirement savings plans, life, and disability insurance programs, and paid and unpaid time away from work.
• In addition to a comprehensive benefits package, Cushman and Wakefield provide eligible employees with competitive pay, which may vary depending on eligibility factors such as geographic location, date of hire, total hours worked, job type, business line, and applicability of collective bargaining agreements.