Responsibilities

• Responsible for development and execution of marketing campaigns for both Country Dairy, Inc. and Country Dairy Farm Store
• Coordinate marketing activities, including market research, content creation, social media management, campaign tracking, and data analysis to achieve sales goals
• This employee will work with various teams to ensure seamless campaign implementation and brand consistency
• Conduct market research to understand customer needs and satisfaction
• Analyze customer data, market trends, and competitive landscape
• Track data and monitor marketing campaign effectiveness
• Track marketing effectiveness, identify key metrics, and generate reports and recommendations
• Create marketing plans and strategies
• Develop original copy for and manage social media, websites, blog posts, website content, print materials etc. to engage target audiences
• This includes scheduling and posting content on various platforms, monitoring engagement, and responding to comments and inquiries

Requirements

• Strong communication and writing skills
• Proficiency in digital marketing tools and platforms (i.e. Google analytics, social media dashboards, email marketing software, etc.)
• Creative thinking and design skills
• Data analysis and reporting abilities
• Project management skills to meet deadlines and manage multiple tasks
• Excellent organization skills and attention to detail
• Understanding of marketing principles and best practices

Preferred

• A degree in Marketing, Business or a related field would be a plus.
• Experience in dairy and/or other agricultural background would also be a plus.