Responsibilities

• Own the paid-media engine end-to-end: strategy, allocation, and optimization across Google Ads, Meta, TikTok, Pinterest, Snapchat, affiliate and display advertising.
• Hit strict CAC, ROAS, and revenue targets while protecting Brio’s brand equity and elevated voice.
• Lead internal team and/or external performance agencies on tactical execution, creative briefs, and bid strategy.
• Develop and maintain relationships with key platform partners (Google/YouTube, Meta, TikTok, Pinterest, Snapchat, and affiliate networks).
• Lead landing-page optimization, personalization, and A/B and multivariate testing programs focused on click-through, conversion rate, and revenue per session.
• Partner with Engineering to ship site updates quickly and with Creative to produce scroll-stopping, on-brand assets.
• Build and maintain the digital-media budget aligned with company revenue targets; forecast spend, demand, and ROAS weekly, monthly, quarterly, and annually.
• Develop the digital marketing roadmap: existing-channel optimization plus new-channel expansion, synced with merchandising moments, product launches, and filter-replacement lifecycle.
• Identify and launch new acquisition and retention initiatives as the channel mix evolves.
• Report holistically and at the campaign / publisher level on channel performance, CAC, LTV, and competitive benchmarks.

Requirements

• 7+ years in digital / performance / growth marketing, with 5+ in an eCommerce or omni-channel retail environment.
• Deep technical fluency across Paid Search, Paid Social, and CRM platforms — you can audit an ad account or agency deliverable and know immediately what’s working and what isn’t.
• Advanced analytical rigor: Google Analytics (GA4), attribution platforms, and data-visualization tools. Decisions are made on data, not guesses.
• Strong financial discipline: comfortable owning a budget, forecasting spend, and translating KPI movement into revenue impact.
• Proven cross-functional leadership with Technology, Creative, Merchandising, and Operations.
• Excellent verbal and written communication; able to influence up, across, and down.
• Advanced Microsoft Excel and PowerPoint skills; strong working knowledge of Google Workspace.
• Bachelor’s degree preferred, ideally in Marketing, Business, or a related field.

Preferred

• Experience in a DTC home-goods, appliance, or subscription / replenishment business (filter-replacement, CPG recurring).
• Familiarity with Shopify, Klaviyo, and the modern DTC stack.
• Experience marketing a "premium mass" brand — you can drive urgency and conversion without compromising brand voice.
• Experience in a highly-matrixed, multi-channel retailer or with a distributed dealer / franchise network.