Marketing Director

Jeffersontown, KY (Hybrid)

Salary Not AvailableSenior Level3+ years expFull time

Posted 2 months ago

Job Summary

Own and coordinate brand identity and multi-channel marketing to drive patient growth, recruitment, and community engagement while aligning with clinical, operations, and growth initiatives.

  • Responsibilities: Lead and maintain the organization’s brand identity, voice, and positioning across all platforms and markets.
  • Responsibilities: Ensure consistency in messaging, visual identity, and patient/family experience across clinics and communications.
  • Responsibilities: Support brand growth initiatives, new clinic launches, and expansion efforts.

Job Description

Own and coordinate brand identity and multi-channel marketing to drive patient growth, recruitment, and community engagement while aligning with clinical, operations, and growth initiatives.

  • Responsibilities: Lead and maintain the organization’s brand identity, voice, and positioning across all platforms and markets.
  • Responsibilities: Ensure consistency in messaging, visual identity, and patient/family experience across clinics and communications.
  • Responsibilities: Support brand growth initiatives, new clinic launches, and expansion efforts.
  • Responsibilities: Develop and execute integrated marketing campaigns to support patient growth, recruitment efforts, community outreach, and brand awareness.
  • Responsibilities: Manage campaign timelines, deliverables, performance metrics, and ROI analysis.
  • Responsibilities: Oversee digital, print, social media, email, referral, and community-based marketing initiatives.
  • Responsibilities: Lead internal and external communications strategy.
  • Responsibilities: Create compelling messaging and community engagement.
  • Responsibilities: Communication strategy development and execution
  • Responsibilities: Oversee website strategy, optimization, and ongoing enhancements.
  • Requirements: Bachelor’s degree in Marketing, Communications, Business, or related field required.
  • Requirements: 3-5 years of progressive marketing leadership experience.
  • Requirements: Experience leading multi-channel marketing campaigns and brand strategy initiatives.
  • Requirements: Strong understanding of SEO, digital marketing, website management, analytics, and social media strategy.
  • Requirements: Exceptional written and verbal communication skills.
  • Requirements: Experience managing vendors, budgets, and project timelines.
  • Requirements: Strong organizational, strategic thinking, and problem-solving skills.
  • Requirements: Ability to manage multiple priorities in a fast-paced, growing organization.
  • Benefits: Amazing Benefits! Health, dental, vision, 401(k) match, PTO, life & disability insurance

Marketing Director

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