Responsibilities

• Manage a team of product marketing strategists and consultants to create comprehensive marketing campaigns for the annuity product line, including product positioning, materials, sales concepts, and B2B go-to-market strategies.
• Build relationships and collaborate closely with business partners and stakeholders.
• Play a dual role as player/coach to build a high-performing team and deliver marketing deliverables.
• Build product marketing strategies for annuities to drive revenue results for the business.
• Drive customer-centricity into the product roadmap by championing the voice of customer and advisor in the development lifecycle.
• Create core product collateral to communicate how we meet client and financial professional needs.
• Lead marketing center of excellence partners in planning and execution activities.
• Engage distribution teams and business stakeholders for buy-in and input.
• Participate in marketing annual and quarterly planning by understanding business priorities and building supporting plans.

Requirements

• Bachelor’s degree required; or an equivalent combination of education and at least 10+ years of relevant financial services experience.
• 7+ years of marketing experience including annuities and marketing to advisors and consumers.
• 2+ years of experience leading, managing, or mentoring team members.
• 2+ years of experience driving Marketing strategy including B2B, B2B2B, and B2C traditional marketing funnel activities across various mediums.
• Due to the nature of this position, as a part of our background check process, candidates must be able to pass a non-registered fingerprint background check.

Preferred

• Extremely strong written communication skills
• Ability work in a cross functional team and provide clear and concise message that drives engagement from those using our content
• Proven success juggling multiple priorities through strong project management skills
• Ability to communicate and collaborate with all levels within and outside the Marketing organization
• Ability to problem-solve and identify process efficiencies
• Microsoft Office - Strong Microsoft Office skills including Word, Excel, PowerPoint, Skype, SharePoint, Box and Outlook.

Benefits

• ethics and integrity will be valued by a company with a strong and stable ethical business with industry leading pay and benefits