Responsibilities

• Partner closely with the Global Product Organisation to shape positioning, messaging and go-to-market strategy.
• Translate complex AI capabilities into clear, differentiated and commercially compelling value propositions.
• Influence roadmap discussions with market insight, customer feedback and competitive intelligence.
• Ensure launches are commercially sharp, competitive and execution-ready across all regions.
• Define and execute the global marketing strategy for iX AI products across awareness, acquisition and retention.
• Identify priority segments, use cases and commercial opportunities with precision.
• Build positioning that clearly differentiates iX in competitive and fast-moving AI markets.
• Establish a clear point of view on trust, responsible AI, data privacy and governance as part of the iX narrative.
• Develop demand generation initiatives that drive user acquisition, activation and subscription growth.
• Optimise the full funnel from awareness through conversion, usage and retention.

Requirements

• Proven experience in a start-up or scale-up AI, SaaS or technology environment.
• Strong track record driving user acquisition, adoption and subscription growth.
• Deep expertise in product marketing, positioning, competitive strategy and demand generation.
• Experience acting as a close commercial partner to Product teams.
• Demonstrated ability to lead others, set direction and scale capability.
• Comfortable operating in ambiguity and building structure, momentum and clarity from the ground up.
• Commercial mindset with strong analytical capability and ownership of results.
• Willingness to execute directly and operate hands-on when required.

Preferred

• Direct experience marketing AI or machine-learning-driven products.
• Strong AI fluency, including the ability to speak credibly about trust, responsible AI, data privacy and governance.
• Experience with product-led growth (PLG) motions and community-driven adoption.
• Experience building or scaling partner and ecosystem marketing programmes.
• Experience competing against well-funded or category-leading technology players.
• Exposure to subscription, usage-based or hybrid pricing models.

Benefits

• Benefits available to eligible employees include medical, dental, and vision insurance, comprehensive employee assistance program, 401(k) retirement plan, paid time off and holidays and paid learning days.