Marketing Digital Specialist I – Hybrid AZ

Phoenix, AZ (Hybrid)

Salary Not AvailableIntern/New Grad1+ years expFull time

Posted 5 weeks ago

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Job Summary

Own hotelier relationships and cross-team marketing support to deliver data driven content and optimize campaigns with AI assistance.

  • Relationship & stakeholder management: be the day to day contact for hoteliers, partners and SMEs.
  • Campaign performance & optimization: monitor digital KPIs and adjust strategies for impact.
  • Collaboration & storytelling: align marketing initiatives across departments and translate data into action.

Job Description

Responsibilities

  • Serve as a day-to-day contact for, and foster relationships with, hoteliers, partners and subject matter experts.
  • Support company initiatives by answering hotelier’s questions regarding online marketing, photos, and other important initiatives, leveraging AI tools where appropriate to provide data-driven content.
  • Utilize professional verbal and written techniques to address concerns and provide solutions.
  • Monitor and report on key digital marketing performance indicators to evaluate the success of campaigns and optimize strategies accordingly.
  • Collaborate with internal departments to ensure marketing strategies align with overall business objectives and goals, applying strategic thinking to anticipate market changes and recommend innovative solutions.

Requirements

  • At least 1 year’s experience in the digital environment marketing space, preferably in online marketing, brand marketing, or brand-based media marketing.
  • Associate or bachelor's degree in marketing, communications, business or a related field or equivalent work experience.
  • Time Management: Utilize effective time management strategies to prioritize tasks and meet deadlines consistently.
  • Relationship Building: Foster strong, positive relationships with hoteliers through regular communication and proactive engagement via calls, emails, and in-person interactions at hotelier events.
  • Digital Tools Proficiency: Stay updated on the latest digital marketing tools and platforms (e.g., SEO) and apply them effectively when communicating with hoteliers.
  • AI and Emerging Technologies: Demonstrate familiarity with AI-driven tools and technologies to enhance digital marketing strategies, improve efficiency, and deliver data-driven insights.
  • Strategic Thinking: Apply critical and strategic thinking to analyze performance data, identify opportunities, and recommend innovative solutions that align with business objectives.
  • Software Proficiency: Demonstrate expertise in Microsoft Office Suite, SharePoint, and Salesforce for effective project and data management.
  • Communication Skills: Exhibit strong written, verbal, and presentation skills, with advanced computer literacy to support clear and impactful communication.

Benefits

  • Medical/Dental/Vision available day one
  • Vacation/Sick- accruals start day one
  • Paid company holidays and personal holidays to celebrate what’s important to you
  • 401K - company contribution and match (U.S.)
  • Registered Retirement Savings Plan (RRSP) – company contribution and match (Canada)
  • Employee discounts/hotel discounts
  • Free financial and health wellness programs
  • Tuition Reimbursement
BWH HOTELS logo

BWH HOTELS

BWH Hotels is a leading, global hospitality enterprise comprised of three hotel companies, including WorldHotelsTM, Best Western® Hotels & Resorts and SureStay® Hotels. The global enterprise boasts approximately 4,300 hotels in over 100 countries and territories worldwide*. With 19 brands across every chain scale segment, from economy to luxury, BWH Hotels suits the needs of developers and guests in every market.*Numbers are approximate, may fluctuate, and include hotels currently in the development pipeline.

Phoenix, Arizona, USA
460 employees (35 in marketing)

Traffic Signals

Monthly Visitors
6.9M
Traffic Source Mix
Search
50.1%
Direct
29.4%
Referral
17.5%
Social
0.7%
Paid
2.3%

Headcount Trend

Current headcount: ~460

Marketing Team

Marketing Team Size
35 (8% of company)
Marketing Roles Posted (Last 30 Days)
1

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