Responsibilities

• Develop, create, and optimize automated trigger-based email campaigns to support key multi-brand internal stakeholders (Branch, Call Center, Lending, Mortgage).
• Includes all aspects of email including design, copy, reporting results.
• And call to action vehicles such as landing pages, phone numbers, and webforms hat tie into Sales Force & Lead Portal.
• Day-to-day ownership of Nuvision corporate website insuring accurate information, up-to-date and engaging content, site performance tracking, compliance, UX, hosting issues and promotional content
• Performs analysis of usage data to provide insights and recommendations.
• Develops in-house marketing automation expertise and becomes company’s subject matter expert responsible for sharing know-how with Marketing team for implementing trigger based automated marketing campaigns.
• Responsible for communicating digital marketing strategy and tactics to Marketing team.
• Be an integral part of the Marketing team; build, develop and grow key business relationships to ensure successful digital strategy and Digital Marketing campaigns.
• Supports and participates in continuous improvement activities. Represents the Credit Union in a positive and professional manner.
• Maintains member, team members and other sensitive information with confidentiality.

Requirements

• At least three years of hands-on digital marketing experience to include: sophisticated Marketo campaigns and full understanding & utilization of Marketo capabilities
• Hands on comprehensive knowledge of SEO, SEM, Re-marketing and Paid Search.
• Content Marketing best practices
• Demonstrated ability in HTML, Digital design – adobe creative, Google Analytics, copy writing
• Must be able to coordinate, manage and guide multiple priorities and projects simultaneously and effectively through to completion.
• Courtesy, tact, and diplomacy are essential elements of the job. Work involves much personal contact with others inside and outside of the organization
• Strong interpersonal and consulting skills. Excellent written and verbal communication skills
• Ability to compose and provide reports either through Excel or Prism
• Ability to analyze and interpret data to provide insights
• Detail oriented with an eye for quality, along with the ability to grasp and translate technical capabilities into benefits

Benefits

• Medical
• Dental
• Vision
• Life Insurance
• Flexible Spending Account
• 401(k) Matching
• Paid Time Off
• Training Provided
• Tuition Reimbursement