Responsibilities

• Campaign Support: Assist the Executive Director in implementing marketing and advertising for the Author Series, ensuring materials align with audience growth and engagement goals
• Digital Content: Create and schedule social media content (i.e. Facebook, Instagram and LinkedIn) and email marketing campaigns to drive event attendance and subscriptions
• Website Coordination: Perform regular website updates (Wordpress) to ensure accuracy. Assist in the content strategy and user experience tasks for new website development projects
• Creative Design: Help design print advertisements and digital graphics for various publications using the designs prepared by outside marketing firm
• Reporting: Compile quarterly data reports for website traffic, social media engagement, and email performance
• Grant Coordination: Conduct research to identify new funding opportunities and assist in writing and organizing materials for grant proposals; provide a second set of eyes and proofread
• Donor Communications: Assist in drafting content for annual appeal campaigns and ongoing donor communications
• Database Management: Maintain accurate records by entering checks and donor information into the Donor Perfect system
• Sponsorship Outreach: Assist in creating materials and as directed, conduct initial and follow up outreach to potential sponsors and advertisers
• Committee Participation: Serve as a member of the marketing committee, providing administrative support and contributing to messaging discussions