Marketing & Design Lead (Fractional / Part-Time)

Menlo Park, CA (Remote)

$100/hr – $160/hrMid LevelFull time

Posted 1 day ago

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Job Summary

Own and optimize the marketing channel mix and content systems to accelerate healthcare access messaging.

  • Audit channel performance and recommend investments, pruning underperformers.
  • Establish a structured briefing and feedback process to keep work on strategy.
  • Direct cross-channel campaigns with fast AI-enabled production and iteration.

Job Description

Responsibilities

  • Audit where we're showing up today and recommend a channel mix: what to invest in, what to kill, what to test.
  • Stand up a creative brief process so requests come in structured and work goes out on-strategy.
  • Build a lightweight feedback loop: what's landing with which audience, and what that changes.
  • Produce and refresh provider and sales materials (one-pagers, postcards, mailers, leave-behinds) from approved messaging, kept current as our narrative and strategy evolve.
  • Direct and produce campaign work across our channels, using AI tooling to move fast on production and iteration.
  • Build a well-organized brand asset library using on-brand imagery and illustrations.
  • Write a short design playbook for each channel so the team can pick it up and reuse.
  • Document the messaging architecture: what we say to whom, and why.

Requirements

  • You've owned a channel mix before. You can walk us through a call you made, ideally one where you killed something that wasn't working.
  • Real design taste. Finished, well-considered work that reflects the strategy behind it.
  • You've run a brief process, or built one where none existed.
  • You'll push back. We're founders with opinions about marketing and limited marketing expertise. We need someone who'll tell us when we're wrong.
  • You nail the message and broader value proposition for a specific audience without extensive rework.
  • Fast and self-directed. This role only works if you can run without a manager.
  • Our domain: prior authorization, benefit verification, and medication access, and why it matters to providers, pharmacies, and pharma.
  • Our audiences: what resonates with each, especially busy clinical offices.
  • Our product story: the proof points, and how to communicate them plainly and credibly.

Preferred

  • Experience at a high-growth health-tech or early-stage startup.
  • Exposure to prior authorization, pharmacy operations, or the PBM and payer landscape.
  • Experience using AI tools to move fast on production and iteration.

Benefits

  • A fully remote, flexible schedule.
  • High-end design and AI tooling (Figma, Notion, Claude Design, Remotion, and more).
  • Work that directly accelerates access to medication for hundreds of thousands of patients, with room to grow as the marketing function scales.
Develop Health logo

Develop Health

Develop Health, co-founded by Mel van Londen and Ben Easton, is dedicated to transforming the medication prior authorization process. Their product reduces form completion time by over 80% and increases approval rates. With over 10 years of experience in healthcare, the founding team has impacted 200k+ patients and 6k+ providers, holding notable roles at Canvas Medical, IDEO, and Rupa Health.

Founded in 2020
San Francisco, California, USA
14 employees (2 in marketing)

Traffic Signals

Monthly Visitors
5.9K
Traffic Source Mix
Search
29.6%
Direct
47.9%
Referral
5.8%
Social
15.1%
Paid
1.5%

Headcount Trend

Current headcount: ~14

Marketing Team

Marketing Team Size
2 (14% of company)
Marketing Roles Posted (Last 30 Days)
1

Funding

Total Funding
$19.5M
Last Raise
$17.6M
Series A, 7 months ago

Funding History

  • Aug 2025
    Series A • $17.6M
  • May 2023
    Pre Seed • $1.8M