Responsibilities

• The Marketing Database Manager will develop, execute, and recommend long-term and short-term database marketing strategies to maximize player retention, engagement, trips, and revenues.
• This position is responsible for the development and/or implementation of standards, procedures, and best practices for execution, analysis, accuracy, and program integrity.
• Responsible for the development and implementation of all database marketing initiatives, including but not limited to, direct mail, email, text, and app campaigns.
• Responsibility includes all elements of campaigns, including but not limited to, strategic direction, segmentation, overseeing offer uploads, creative development, and internal and external communications.
• Ensures the integrity of the database for accuracy and protection of proprietary guest information and gaming data.
• Responsible for monitoring database health and campaign-specific KPIs as well as producing timely reports to determine the profitability of database programs.
• Adheres to all regulatory, company, and departmental policies and procedures.
• Develop and present data-driven analyses, findings, and recommendations to leadership teams to support strategic decision-making
• Provide Pro Formas of campaigns to the P&A team for analysis.
• Works with multiple departments to monitor and identify areas in which IT systems can be implemented to reduce labor costs, increase customer satisfaction, and increase revenue.

Requirements

• Must be 21+ years of age.
• Bachelor’s Degree from an accredited university with a concentration in Business, Marketing, Information Technology, or related field required. Experience in lieu of education will be considered.
• Four (4) years of specialized experience in casino database or related with at least two (2) years of management experience required.
• Work experience in the gaming or hospitality industry is preferred.
• Must have SQL Server and SQL Server Reporting Services experience.
• Experience utilizing Power BI or similar business intelligence and dashboarding tools to develop reports, visualize data, and communicate actionable business insights
• Demonstrated ability to research and report on problems and solutions with a fine attention to detail. Ability to understand sophisticated mathematical models and concepts.
• Proven experience with data management and data processing flowcharting techniques.
• Proven knowledge of reporting and query tools and practices.
• Must be able to obtain a gaming license through the Gun Lake Tribal Gaming Commission.