Marketing Data Specialist at Raising Cane's | Plano, TX

Marketing Data Specialist

Plano, TX (On-site)

Salary Not AvailableMid Level1+ years expFull time

Posted 5 months ago

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Job Summary

The role centers on ensuring KPI accuracy and documenting tracking methods, turning performance data into actionable insights for multiple teams, and monitoring sentiment and brand mentions. It emphasizes collaboration with cross-functional partners and supporting influencer and campaign performance metrics. A background in marketing with 1–3 years of experience and familiarity with major social platforms is expected.

Job Description

Responsibilities

Ensure accuracy, consistency, and documentation of KPIs and tracking methodologies
Translate performance data into clear, actionable insights for stakeholder teams
Research and analyze sentiment, audience perception, and Brand mentions
Identify shifts in sentiment, emerging narratives, and potential reputational risks
Develop data-backed recommendations to optimize campaigns and engagement
Partner with cross‑functional teams to enhance reporting and data-driven decision making
Assist Social Media, Brand Activations, and Founder-focused teams with influencer, athlete, and celebrity tracking and performance metrics

Requirements

1-3 years of experience; agency background preferred
Bachelor’s degree in marketing or related field
In-depth knowledge of the various social platforms to gather data and sentiment, including Facebook, Instagram, X (Twitter), Snapchat, TikTok, and YouTube
Exceptional attention to detail and very organizational skills
Highly motivated and able to work well in both collaborative and independent work environments
Experience with Microsoft Office: Excel, Outlook, PowerPoint, and Word
Travel up to 10%