Marketing Data Specialist at Raising Cane's Chicken Fingers | Plano, TX

Marketing Data Specialist

Plano, TX (On-site)

Salary Not AvailableMid Level3+ years expFull time

Posted 5 months ago

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Job Summary

The role focuses on documenting KPIs and tracking methodologies, turning performance data into actionable insights, and monitoring sentiment and brand mentions while collaborating with cross-functional teams to optimize campaigns. Requirements include 1-3 years of experience, a marketing-related degree, and proficiency with major social platforms and Office tools. Preferred qualifications include experience with marketing data tools like Sprinklr, CreatorIQ, and YouGov.

Job Description

Responsibilities

Ensure accuracy, consistency, and documentation of KPIs and tracking methodologies
Translate performance data into clear, actionable insights for stakeholder teams
Research and analyze sentiment, audience perception, and Brand mentions
Identify shifts in sentiment, emerging narratives, and potential reputational risks
Develop data-backed recommendations to optimize campaigns and engagement
Partner with cross‑functional teams to enhance reporting and data-driven decision making
Assist Social Media, Brand Activations, and Founder-focused teams with influencer, athlete, and celebrity tracking and performance metrics

Requirements

1-3 years of experience; agency background preferred
Bachelor’s degree in marketing or related field
In-depth knowledge of the various social platforms to gather data and sentiment, including Facebook, Instagram, X (Twitter), Snapchat, TikTok, and YouTube
Exceptional attention to detail and very organizational skills
Highly motivated and able to work well in both collaborative and independent work environments
Experience with Microsoft Office: Excel, Outlook, PowerPoint, and Word

Preferred

Experience with marketing data tools and media tools, including Sprinklr, CreatorIQ, and YouGov

Raising Cane's Chicken Fingers

4.1 Glassdoor

Founded by Todd Graves in 1996 in Baton Rouge, La., RAISING CANE'S CHICKEN FINGERS has over 800 restaurants in 41 states, with many new restaurants under construction. The company has ONE LOVE®—craveable chicken finger meals—and is continually recognized for its unique business model and customer satisfaction. RAISING CANE'S® vision is to grow restaurants, serving our Customers, all over the world and be the brand for craveable chicken finger meals, a great Crew, cool Culture, and Active Community Involvement.

Founded in 1996

Plano, Texas, USA

20K employees (353 in marketing)

www.RaisingCanes.com

82% recommend to a friend

92% CEO approval