Marketing Data Scientist at Innovatix Technology Partners | Meriden, CT | $80/hr – $81/hr

Innovatix Technology Partners

Marketing Data Scientist

Meriden, CT (Remote)

$80/hr – $81/hrMid LevelContract

Posted 3 weeks ago

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Job Summary

Own forecasting and optimization capability with MMM and time-series methods to deliver reliable ROI insights, automate validation, and partner across teams to push smarter marketing spend decisions.

Forecasting: Lead MMM and time-series work to produce actionable insights.
Validation: Build automated tests to ensure forecast reliability.
Optimization Partnerships: Collaborate on spend models to maximize ROI.

Job Description

Responsibilities

Lead forecasting efforts leveraging Marketing Mix Modeling (MMM) and advanced time series techniques to drive accurate, actionable insights.
Identify and implement enhancements to improve the accuracy and efficiency of MMM-based forecasts.
Develop and automate rigorous testing and validation frameworks to ensure forecast reliability and robustness.
Collaborate cross-functionally to build and refine marketing spend optimization models that maximize ROI.
Proactively explore innovative data science approaches to continuously elevate forecasting and optimization capabilities.

Requirements

Statistical programming languages such as Python or R
Experience in time series forecasting and/or machine learning
SQL (for data querying and manipulation)
A strong drive to explore data deeply, question assumptions, and seek continuous improvement in forecasting models and methodologies.
The ability to work effectively across teams, clearly articulate complex technical concepts, and integrate diverse perspectives to enhance marketing optimization efforts.