Responsibilities

• Marketing Data Product Ownership
• Own and maintain marketing KPIs from definition through usage, including logic, assumptions, and interpretation
• Serve as the single point of accountability for marketing scorecards and core reports
• Define what is ready for executive and business consumption and what is not, with clear reasoning
• Manage the lifecycle of marketing data products, including enhancements, changes, and retirements
• BI Report and Scorecard Specifications
• Write and own business and data specifications for marketing reports and scorecards before BI development begins
• Define KPI logic, data grain, filters, time windows, source systems, and acceptance criteria
• Partner with BI developers and data engineers during build to clarify intent and resolve questions
• Review completed work against specifications and validation criteria prior to release

Requirements

• 8–12 years of experience in marketing analytics, revenue analytics, growth analytics, or related roles
• Hands-on experience owning KPIs, scorecards, or reporting used by senior leaders
• Strong SQL skills and comfort validating data directly at the source
• Experience reconciling reports across CRM, marketing platforms, and finance systems
• Ability to operate independently, make judgment calls, and push back when data is not ready
• Comfort working across teams without direct authority
• Experience setting data standards or leading governance within a business domain
• Background in direct-to-consumer, home services, or multi-market environments
• Experience working closely with BI and data engineering teams
• Experience mentoring analysts or acting as a functional lead

Nice_to_have

• Experience mentoring analysts or acting as a functional lead
• Experience setting data standards or leading governance within a business domain
• Experience working closely with BI and data engineering teams
• Background in direct-to-consumer, home services, or multi-market environments