Marketing Data Operations Manager

New York City, NY (Hybrid)

$70K/yr – $100K/yrSenior LevelFull time

Posted 2 months ago

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Job Summary

Own the data quality and governance backbone for marketing analytics, building scalable operations, ensuring data integrity from source to warehouse, and translating data strategy into reliable analytical outputs for campaigns and dashboards.

  • Lead scalable data operations: design and automate workflows, governance, and monitoring to support marketing analytics across portfolios.
  • Uphold data standards and integrity: enforce governance, data quality dimensions, and source-data validation to prevent downstream issues.
  • Partner with strategy and portfolio teams: translate analytic needs into implementable data capabilities, dashboards, and reliable data pipelines.

Job Description

Responsibilities

  • Team Building and Technical Leadership: Recruit, develop, and mentor a team of Data Quality Analysts into technical specialists who understand both the \"how\" and the \"why\" behind data operations. Create development pathways that build expertise in data engineering, governance frameworks, and business context, preparing team members for expanded technical or leadership roles.
  • Scalable Infrastructure and Process Design: Design and implement data operations workflows, quality control frameworks, and monitoring systems that can scale across multiple portfolios and business functions. Build automation and efficiency into routine processes to increase team capacity without proportional headcount growth.
  • Standards Implementation and Governance Execution: Lead the effective implementation of data governance and architectural standards defined by the Commercial Data Governance team. Ensure all portfolio-level data remains compliant with enterprise naming conventions, taxonomies, and quality thresholds, while adapting global standards to marketing-specific use cases.
  • Technical Integrity and Quality Control: Establish and oversee routine data hygiene audits, validation workflows, and quality monitoring dashboards. Implement proactive alerting systems that identify data anomalies before they impact downstream analytics or executive reporting.
  • Data Pipeline Management and System Health: Monitor the health and performance of data pipelines between the central data warehouse and marketing execution platforms (e.g., Eloqua, Salesforce, IIRIS, CDP). Troubleshoot synchronization issues, latency problems, and integration failures with speed and precision.
  • Strategic Partnership and Opportunity Identification: Work closely with the Data Strategy Manager to identify opportunities where improved data quality, new data sources, or enhanced technical capabilities can unlock business value. Translate strategic analytics initiatives into operational requirements, ensuring the technical foundation supports innovation and advanced analytical use cases.
  • Governance Liaison and Strategic Representation: Serve as the technical point of contact for the central Governance team, ensuring marketing-specific requirements are represented in global standards. Advocate for the CoE's operational needs, flag emerging data quality risks, and contribute to enterprise-wide data strategy discussions.
  • Operational Oversight and Source Data Management: Maintain local control over data entry points and system integrations to ensure data accuracy at the source. Implement validation rules, data entry standards, and user training to prevent quality issues from entering the ecosystem, particularly during centralized transitions or system migrations.
  • Cross-Functional Collaboration and Technical Consultation: Collaborate with the Senior Analytics Manager to ensure data operations support analytical delivery needs and reporting excellence. Provide technical guidance to portfolio teams on data best practices, system capabilities, and optimization opportunities.
  • Continuous Improvement and Innovation: Identify opportunities to leverage automation, AI-driven data quality tools, and emerging technologies to enhance operational efficiency. Stay current with industry best practices in data operations and governance, bringing external innovations into the organization.

Requirements

  • Proven experience in data operations, technical data governance, or database management within a matrixed organization, with demonstrated ability to implement complex data standards and maintain system-wide accuracy at scale.
  • Strong team leadership and development capabilities, including experience building technical teams, creating training programs, and mentoring junior data professionals into senior technical or leadership roles.
  • Deep technical proficiency in SQL, Python, and managing enterprise-level data environments, including experience with ETL/ELT processes, data pipeline orchestration, and cloud data platforms.
  • Expertise in data governance frameworks and quality management, including experience implementing data quality dimensions (accuracy, completeness, consistency, timeliness), metadata management, and data lineage tracking.
  • Advanced technical troubleshooting and root-cause analysis skills, with the ability to diagnose complex system issues, identify upstream data problems, and implement sustainable solutions rather than temporary fixes.
  • Experience with marketing technology ecosystems, including familiarity with marketing automation platforms, CRM systems (Salesforce), CDPs, and data warehousing solutions.
  • Strategic thinking and organizational design abilities, including capacity planning, process optimization, and building scalable operations that anticipate future business needs.
  • Strong stakeholder management and communication skills, with the ability to translate technical concepts for non-technical audiences and advocate for data operations priorities with senior leadership.
  • Change management experience, including driving adoption of new data standards, tools, or processes across resistant or diverse stakeholder groups.

Benefits

  • Great community: a welcoming culture with in-person and online social events, our fantastic Walk the World charity day and active colleague groups and networks promoting a positive, supportive, and collaborative work environment
  • Broader impact: take up to four days per year to volunteer, with charity match funding available too
  • Career opportunity: the opportunity to develop your career with bespoke training and learning, mentoring platforms and on-demand access to thousands of courses on LinkedIn Learning. When it’s time for the next step, we encourage and support internal job moves
  • Time out: 15 days PTO rising to 20 after three years and 25 after six years, plus 10 national holidays, a birthday leave day and the chance to work from (almost!) anywhere for up to four weeks a year
  • Competitive benefits, including a 401k match, health, vision and dental insurance, parental leave and an ESPP offering company shares at a minimum 15% discount
  • Strong wellbeing support through EAP assistance, mental health first aiders, free access to a wellness app and more
  • Recognition for great work, with global awards and kudos programs
  • As an international company, the chance to collaborate with teams around the world
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Informa

Informa champions specialists working in academic and business-to-business markets, connecting people with knowledge to help them learn more, know more and do more. We’re a leading international events, digital services and academic knowledge business, headquartered in the UK and a member of the UK’s FTSE 100 group of public companies. We’re also home to a fantastic, inclusive community of over 14,000 colleagues across 30 countries, and a place where our colleagues have the freedom and flexibility to bring ideas to life, do work that makes a real impact and discover opportunities to grow.Our businesses include Informa Markets, Informa TechTarget, Informa Connect, Informa Festivals and Taylor & Francis, but if you work in one of the specialist markets we serve, you might also know us through our brands. In Pharma, Medical and Biotech, that includes WHX Dubai, CPHI and EBD; in Tech, Enterprise Connect, AI Summit, Black Hat and GDC; in Natural Products, New Hope Network, Vitafoods and Natural Products Expo; in Beauty & Aesthetics, China Beauty Expo and Premier Beauty; in Finance, SuperReturn International, Money20/20, Finovate and IGM; in Research and Advanced Learning, Routledge and F1000; and many more brands in more markets too.

Founded in 1924
London, England, GBR
8.9K employees (2,489 in marketing)

Traffic Signals

Monthly Visitors
410.6K
Traffic Source Mix
Search
34.5%
Direct
55.3%
Referral
7.6%
Social
1.2%
Paid
1.3%

Headcount Trend

Current headcount: ~8.9K

Marketing Team

Marketing Team Size
2,206 (25% of company)
Median Career Experience
13 years
Median Tenure
8.2 years
Marketing Roles Posted (Last 30 Days)
2

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