Marketing Data Enablement Manager at First Horizon Bank | Mountain Brook, AL

First Horizon Bank

Marketing Data Enablement Manager

Mountain Brook, AL (On-site)

Salary Not AvailableSenior Level5+ years expFull time

Posted 4 months ago

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Job Summary

Drive data-analytics leadership to enable marketing campaigns with cross-team measurement and quality controls.

Own data-analytics team focused on launching and supporting marketing campaigns.
Must-have: 5+ years managing a data engineering team in marketing and production.
Standout: Salesforce Data Cloud and CDP/Databricks experience across banking domains.

Job Description

Responsibilities

Lead a small team of data analysts to launch and support Marketing campaigns in a fast-paced environment.
Define audience, segmentation, and measurement requirements with Analytics, Integrated Marketing, and Brand Strategy across channels.
Collaborate with cross-functional teammates to test and validate data processes for quality and accuracy.
Ensure data accuracy and integrity across multiple sources and systems.
Identify gaps in process, quality, and efficiency, and recommend targeted adjustments.
Adhere to regulatory and privacy compliance requirements for industry.

Requirements

5+ years managing a data engineering team within Marketing and production environments.
2+ years using Data Cloud and querying data via Salesforce APIs.
Experience with CDPs and core platforms: MS SQL, Oracle, IBM DB2, Alteryx, Salesforce Data Cloud, Databricks/Dataiku.
CRM, Marketing Automation, and Operations: Salesforce CRM, Salesforce Marketing Cloud, Salesforce Privacy Center, and Salesforce Loyalty Cloud.
Banking and Financial Services domain knowledge across retail, digital, commercial, treasury, wealth, and contact centers.

Benefits

Medical with wellness incentives, dental, and vision
HSA with company match
Maternity and parental leave
Tuition reimbursement
Mentor program
401(k) with 6% match
More -- FirstHorizon.com/First-Horizon-National-Corporation/Careers/Our-Benefits

First Horizon Bank

5.0 Glassdoor

When we opened our doors in 1864 on North Court Street in Memphis, we had a simple mission: to provide the best service to our customers, one opportunity at a time. In the 161 years that followed, our communities transformed and expanded. We’ve seen our business and banking in general grow and adapt to the changing needs of customers through the years. But one thing that will always remain constant is our commitment to financial integrity and to helping our customers take good care of their money.Big bank muscle with small bank hustle. That's First Horizon.

Founded in 1900

Memphis, Tennessee, USA

7.6K employees (107 in marketing)

www.firsthorizon.com

100% recommend to a friend