Responsibilities

• Build, maintain, and iterate on dashboards (Looker Studio preferred) for the marketing department and leadership.
• Develop full-funnel reporting that distinguishes between upper, mid, and lower-funnel performance, with appropriate KPIs at each stage (impressions, CPM, CAC, LTV, ARPU, MRR, ARR, churn, etc.).
• Analyze conversion paths across paid media, organic, content/SEO, email, retargeting, and direct referral channels; implement multi-touch attribution beyond GA4 last-click.
• Identify instrumentation gaps that block KPI reporting and prioritize fixes by business impact.
• Track cross-platform (web/app) conversion symmetry and flag discrepancies.
• Work within data warehouses to extract, transform, and query data.
• Own event schema design and implementation for tracking key conversion milestones across website and apps.
• Manage UTM strategy/taxonomy and configure Google Tag Manager containers to ensure accurate attribution and event firing.
• Monitor data integrity across GA4, Firebase, Google Search Console, Semrush, and platform-native tools.
• Create and manage scenarios including trigger configuration (on-event, API-based, date-attribute), branching logic, and A/B testing.

Requirements

• SQL required; Python or R strongly preferred.
• Hands-on data warehouse experience (writing queries, building views, managing pipelines).
• Advanced-level proficiency in GA4, Google Tag Manager, and Google Search Console.
• Dashboard development including calculated fields, blended data sources, and dynamic filtering.
• Understanding of marketing funnel mechanics and how to analyze KPIs at each stage.
• Working knowledge of UTM parameters, naming conventions, and campaign tracking taxonomy.
• Strong understanding of digital marketing tactics: content, SEO/GEO/AEO, paid search, paid social, display/retargeting, email, and website.
• Ability to translate complex data into concise reporting for varied audiences.
• Solution-focused with a knack for identifying information gaps.
• Effective working independently and as part of a team to meet deadlines.

Preferred

• B2C SaaS or subscription-based product experience
• Firebase Analytics for mobile app tracking
• Google Digital Marketing & Analytics certifications
• Microsoft Data Analytics certifications
• Semrush or similar SEO analytics platforms
• Predictive analytics, cohort modeling, or ML applications in marketing
• JavaScript SDK implementation for web tracking
• API integrations for data pipeline automation
• Understanding of SaaS/subscription metrics: CAC, LTV, LTV:CAC, CAC payback, ARPU, MRR, ARR, churn