Marketing Data Analyst - Platform & Enablement

Los Angeles, CA (Hybrid)

$140K/yr – $160K/yrMid Level5+ years expFull time

Posted 2 months ago

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Job Summary

Own the marketing data platform strategy and execution, delivering audience creation, segmentation, and journey orchestration across AEP, AJO, and Databricks; ensure data quality, governance, and privacy while enabling cross-channel campaigns and measurement through close collaboration with Marketing, Analytics, and Tech teams.

  • Own data views, audience definitions, and segmentation logic to power personalized campaigns and reporting.
  • Build and maintain playbooks and best practices to drive adoption of AEP, AJO, and Databricks for marketers.
  • Collaborate with analytics, engineering, and channel teams to implement KPIs, attribution logic, and closed-loop measurement.

Job Description

Responsibilities

  • Execute the marketing data roadmap in alignment with broader modernization and AI-readiness initiatives.
  • Translate defined business requirements into actionable data solutions across audience management, identity resolution, consent, and reporting.
  • Collaborate closely with Marketing, Analytics, and Technology partners to deliver prioritized milestones on time.
  • Ability to create data views in Data Bricks for Audience creation, segmentation, & reporting.
  • Ensure marketing data is available, accurate, and usable for cross channel campaigns, journeys, and reporting in AEP and monitor data pipelines.
  • Partner with channel and campaign teams to support/enable audience definitions, segmentation logic, eligibility rules, and personalization attributes.
  • Document and enforce data quality, timeliness, and governance requirements; track and escalate SLA issues with IT and vendors as needed.
  • Act as day to day Business Owner and Power User for platforms including Adobe Experience Platform, Adobe Journey Optimizer, and Data Bricks.
  • Build and maintain hands-on expertise in AEP, AJO, and Databricks to guide teams through implementation, troubleshooting, and optimization.
  • Support adoption of audience creation and journey orchestration capabilities by developing playbooks, examples, and best practice guidance for marketers.

Requirements

  • 5+ years of experience in marketing operations, marketing technology, or data-focused roles
  • Hands on experience working with MarTech and data platforms (Adobe Experience Platform, Adobe Journey Optimizer, Data Bricks, CRM and/or CDPs)
  • Strong ability to translate business and campaign needs to clear data and technical requirements
  • Proven experience partnering with analytics, engineering, and marketing execution teams
  • Working knowledge of identity resolution, segmentation, consent management, and marketing measurement frameworks
  • Organized, detail oriented, and comfortable managing multiple initiatives in a fast-paced environment

Benefits

  • Annual discretionary bonus
  • 401(k) plan with company match
  • Employee Share Purchase Plan (ESPP)
  • Full medical, dental, vision, life and disability insurance at subsidized rates
  • Accrue 15 paid vacation days, sick time accrual by state, and 6 paid holidays per year
  • Opportunity to take a free and/or discounted cruise
  • Highly subsidized gym membership
  • Discounts on theatres, theme parks, movie tickets, travel discounts through IATA membership and more
Viking logo

Viking

3.0 Glassdoor

Thank you for your interest in career opportunities at Viking. We encourage you to use this website or our company website (www.vikingcareers.com) to search and apply for available positions. ***Viking was founded in 1997 and has grown to be the leading small ship travel company, offering destination-focused river, ocean and expedition voyages on all seven continents. Designed for experienced travelers with interests in science, history, culture and cuisine, Chairman Torstein Hagen often says Viking offers guests The Thinking Person’s Cruise® in contrast to mainstream cruises.With more than 250 awards to its name, Viking has been rated at the top of its categories for river, ocean and expedition by both Travel + Leisure and Condé Nast Traveler.

Founded in 1997
Basel, Basel, CHE
7.9K employees (431 in marketing)
43% recommend to a friend
59% CEO approval

Traffic Signals

Monthly Visitors
1.6M
Monthly Google Ads Budget
$923
Traffic Source Mix
Search
9.4%
Direct
53.4%
Referral
35.5%
Social
0.5%
Paid
1.1%

Headcount Trend

Current headcount: ~7.9K

Marketing Team

Marketing Team Size
196 (2% of company)

Funding

Total Funding
$5.7B
Last Raise
$1.7B
Post IPO Debt, 6 months ago

Funding History

  • Sep 2025
    Post IPO Debt • $1.7B
  • May 2025
    Post IPO Secondary • $1.3B
  • Sep 2024
    Post IPO Secondary • $930M

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