Marketing Data Analyst- Hybrid - Boca Raton FL

Boca Raton, FL (Hybrid)

$70K/yr – $95K/yrMid Level3+ years expFull time

Posted 3 days ago

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Job Description

Responsibilities

  • Support the BI and Reporting team with project management across reporting initiatives, media platform review, and data validation.
  • Help manage relationships with external vendors for ETL, data aggregation, and API connectors.
  • Work closely with media specialists and client services teams to understand client reporting requirements and translate them into actionable deliverables.
  • Collaborate with development and visualization teams to deliver reporting solutions, dashboards, and visualizations that effectively communicate insights to stakeholders.
  • Support the media buying team, programmatic SSP, and DSP by providing data-driven insights and recommendations for campaign optimization and targeting strategies.
  • Contribute to the development of analytics products that generate revenue for the company, leveraging your expertise in data visualization to enhance the user experience and value of these products.
  • Perform data analysis and exploration to uncover patterns, trends, and insights within large datasets related to digital marketing campaigns.
  • Support statistical analysis and reporting on campaign performance, using regression and forecasting methods where applicable, to help inform data-driven recommendations

Requirements

  • Bachelor's degree in a relevant field such as Business Intelligence, Data Analytics, Statistics, Mathematics, or Computer Science.
  • 3+ years of experience in digital marketing analytics, with a proven track record of success.
  • Experience working with media buying teams and programmatic platforms (SSP, DSP)
  • Experience with project management, media platform review, and data validation processes.
  • Knowledge of statistical analysis techniques, regression analysis, and forecasting.
  • Experience in translating complex data into compelling data visualizations using Tableau.
  • Experience with cloud data warehouses (e.g., Snowflake, Google BigQuery, AWS Redshift) with good knowledge of relational databases.
  • Proficiency in analytics languages such as Python and SQL and comfort with legacy systems.
  • Familiarity with data visualization best practices and principles, with a keen eye for design aesthetics and effective data communication.
  • Ability to indentify and derive actionable insights from complex datasets and effectively convey that information to both technical and non-technical stakeholders.

Benefits

  • Health, dental, and vision insurance.
  • Paid time off and holidays.
  • Opportunities for professional development and career growth.
  • Culture: A fast-paced, professional, and mission-driven work environment.
  • A creative and collaborative work environment where your ideas and contributions are valued.
  • Company paid Basic Life and Accident Insurance Plans
  • Supplemental Policy Plans
  • Employee Assistance Program
  • Employee Discounts Program
  • Paid Parental Leave
Lamark Media logo

Lamark Media

Lamark Media is a full-service firm that provides industry-leading performance-based marketing and advertising initiatives across a variety of platforms. We specialize in developing digital strategies that facilitate innovation for brand awareness, consumer engagement and accelerated customer acquisition across multiple channels. As a group of savvy and talented professionals fueled by a passion to create purposeful digital advertising, superior branding and the best marketing strategies possible, we are driven by one simple philosophy—to create extraordinary marketing campaigns that yield measurable results for our clients, brands, and agency partners. With years of hands-on industry experience and innovative technologies, we have been able to successfully provide a wide variety of marketing solutions for many clients, ranging from Fortune 500 companies to large advertising agencies, retail brands, celebrities and more. By building a integrated platform in-house, we have truly developed a unique and comprehensive approach to achieving business growth. Whether the goal is to launch, improve, diversify, or grow, we can build a winning strategy to exceed expectations with a commitment to ongoing optimization.

Founded in 2009
Boca Raton, Florida, US
117 employees (44 in marketing)

Traffic Signals

Monthly Visitors
199.1M
Traffic Source Mix
Search
21.6%
Direct
52.8%
Referral
4.7%
Social
20.8%
Paid
0.1%

Headcount Trend

Current headcount: ~117

Marketing Team

Marketing Team Size
39 (33% of company)
Median Career Experience
12.5 years
Median Tenure
4.1 years
Marketing Roles Posted (Last 30 Days)
1

Funding

Last Raise
Private Equity, 4 years ago

Funding History

  • Dec 2021
    Private Equity