Responsibilities

• Own and maintain the look, feel, and tone of the brand across all channels, from web and social to video, presentations, and event environments.
• Establish and evolve brand guidelines, visual systems, and messaging frameworks that work seamlessly across digital, social, and experiential applications.
• Act as a consultative partner to the broader Creative team, providing guidance and expertise on brand-related projects and ensuring platform-appropriate execution.
• Establish and enforce rigorous quality standards, reviewing key creative outputs (sites, sizzles, decks, social assets, etc.) before release to ensure consistency and craft.
• Stay ahead of design, digital, social, and content trends—identifying opportunities to evolve and refresh the brand across formats.
• Proactively propose and implement innovative, channel-aware creative solutions that enhance brand engagement and impact.
• Lead the visuals, content and conceptual copy development of integrated marketing campaigns for Sparks and its sub-brands, including thought leadership, websites/landing pages, social media, recruitment initiatives, and event branding.
• Provide creative direction for the development of web experiences (UX/UI collaboration, page flows, content hierarchy, and visual design).
• Direct video and sizzle content—owning narrative, scripts, storyboards, and overall look and feel in partnership with producers, editors, and motion designers.
• Drive creation of social-first assets (static, motion, vertical video) that adapt big ideas into platform-native executions.

Requirements

• 10+ years of proven experience in a creative leadership role (agency or brand), with a portfolio showcasing web, video, social, and experiential work; brand experience preferred. BA preferred.
• Extensive knowledge of graphic design fundamentals, digital and social content best practices, video/storytelling techniques, and marketing/advertising principles.
• Exceptional presentation, communication, and interpersonal skills, with the ability to translate strategy into compelling creative across formats.
• Strong ability to prioritize and manage multiple projects and stakeholders, delivering high-quality work against shifting deadlines.
• Expertise in relevant creative software and integration of Gen AI tools (Adobe Creative Suite, Jasper, plus familiarity with common web, motion, and presentation tools).
• Strong understanding of current design, digital, and social trends and emerging technologies.
• Demonstrated ability to lead, inspire, and develop multi-disciplinary creative teams.
• A strong portfolio that demonstrates creative vision, integrated brand building, and multi-channel execution.

Preferred

• Experience with external creative partners (e.g., production companies, digital studios, Superside)
• Generative AI tools familiarity beyond Adobe (e.g., Jasper)

Benefits

• Medical, Dental, Vision Insurance
• Tuition Reimbursement
• Paid Parental Leave
• Life, Accident and Disability
• Retirement with Company Match
• Paid Time Off

About Freeman

Freeman is a global leader in events, on a mission to redefine live for a new era.

With a data-driven approach and the industry’s largest network of experts, Freeman’s insights shape exhibitions, exhibits, and events that drive audiences to action.

The integrated full-service solutions leverage a 96-year legacy in event management as well as new technologies to deliver moments that matter.