Responsibilities

• Create compelling and effective copy for marketing projects aligning emotional resonance with business objectives
• Develop deliverables including landing pages, scripts, emails, ads, in‑app messages, social copy, and video scripts
• Collaborate with marketing to understand product messaging, brand values, and campaign goals
• Work with the creative team to translate concepts into engaging content
• Interpret creative briefs to ensure project requirements are met accurately
• Support the development and organization of product marketing guidelines and documentation

Requirements

• 7+ years of marketing copywriting experience in a B2C environment
• Proven expertise in writing across formats including email, in‑app messaging, paid ads, landing pages, and short‑form content
• Experience refining core product messaging in collaboration with creative assets
• Highly organized with the ability to manage complex messaging, diverse audiences, and templates
• Strong background in conversion copywriting to optimize engagement and actions
• Demonstrated ability to collaborate cross‑functionally and deliver on creative briefs
• Self‑starter with adaptability and flexibility to pivot as needed

Preferred

• Experience in industries such as child development, parenting, or education
• Brand copywriting experience

Benefits

• Flexible, fully remote work environment
• Collaborative and innovative team culture
• Professional growth and development opportunities within a fast‑growing organization
• Opportunity to contribute to impactful work supporting families worldwide