Marketing Copywriter - Birmingham at Regions Bank | Birmingham, AL | $69K/yr – $83K/yr

Regions Bank

Marketing Copywriter - Birmingham

Birmingham, AL (On-site)

$69K/yr – $83K/yrMid Level4+ years expFull time

Posted 4 months ago

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Job Summary

Drive compliant, targeted direct-response copy for banking products with a focus on personalization and cross-functional collaboration.

Own writing and editing for direct mail, email, and NBA campaigns promoting banking products.
Must-have: Four years of direct response copywriting in banking/fintech (or eight years with HS diploma).
Standout: Collaboration with strategy and design teams to implement personalized, compliant campaigns.

Job Description

Responsibilities

Writes and edits high-performing, compliant copy for direct mail, email, and next-best-action campaigns promoting banking and financial services products.
Leverages customer segmentation and behavioral data to tailor messaging for different audiences.
Ensures copy aligns with brand voice, regulatory requirements (FDIC, CFPB, etc.), and best practices for financial services marketing.
Collaborates with strategy teams to enhance personalization and dynamic content strategies.
Works closely with designers to ensure copy and creative work together seamlessly.
Stays updated on banking and financial industry trends, compliance updates, and direct response best practices.

Requirements

Bachelor’s degree in English, Journalism, Marketing, Communications or a related field and four (4) years of direct response copywriting experience, preferably in banking, fintech, or financial services
Or High School Diploma or GED and eight (8) years of professional experience in marketing

Preferred

Proven success in direct mail, email marketing, and next-best-action (NBA) campaigns
Strong understanding of customer journey mapping, segmentation, and data-driven personalization
Familiarity with financial services compliance (e.g., Reg E, Reg DD, UDAAP) and ability to write clear, legally sound disclosures
Experience with CRM platforms (Salesforce Marketing Cloud, HubSpot) and marketing automation tools is a plus

Benefits

Paid Vacation/Sick Time
401K with Company Match
Medical, Dental and Vision Benefits
Disability Benefits
Health Savings Account
Flexible Spending Account
Life Insurance
Parental Leave
Employee Assistance Program
Associate Volunteer Program

Regions Bank

3.5 Glassdoor

Regions Financial Corporation is a member of the S&P 500 Index and is one of the nation’s largest full-service providers of consumer and commercial banking, wealth management, and mortgage products and services. Regions serves customers across the South, Midwest and Texas, and through its subsidiary, Regions Bank, operates more than 1,250 banking offices and more than 2,000 ATMs. Additional information about Regions and its full line of products and services can be found at www.regions.com.Ticker Symbol: RF on the NYSERegions' Social Media & Community Guidelines: http://spr.ly/lismcgRegions' Privacy & Security Policy: http://spr.ly/lipphttps://www.regions.com/help/social-mediaRegions Bank, Member FDIC. Equal Housing Lender. NMLS #174490. Only bank deposits are FDIC insured.Non-Deposit Products including Investments, Securities, Mutual Funds, Insurance Products, Crypto Assets, and Annuities Are Not FDIC Insured | Are Not Bank Guaranteed | May Lose Value | Are Not Deposits | Are not a condition of any Banking Activity | Are Not Insured by any Government AgencyEqual Opportunity Employer/Including Disabled/VeteransRegions provides links to other websites or apps for your convenience and does not control the content, services or products provided on the linked website or app, whose Privacy and security policies or procedures may differ. Consult the policies or disclosures on their website. © 2025 Regions Bank. Regions and the Regions logo are registered trademarks of Regions Bank. The LifeGreen color is a trademark of Regions Bank.

Founded in 1971

Birmingham, Alabama, USA

22K employees (369 in marketing)

www.regions.com/help/social-media

62% recommend to a friend

77% CEO approval