Responsibilities

• Conduct market research, identify growth opportunities, and monitor industry trends and competitor activities.
• Plan, coordinate, and execute marketing campaigns across multiple channels.
• Manage marketing project timelines, campaign calendars, and project deliverables.
• Create marketing content, including newsletters, social media content, and promotional materials.
• Maintain website content and marketing materials to ensure consistent brand messaging.
• Collaborate with designers, content creators, vendors, and internal teams to execute marketing initiatives.
• Track and analyze campaign performance, prepare reports, and provide recommendations to optimize marketing strategies.
• Monitor marketing budgets and expenses to ensure effective resource management.
• Visit vendors, franchise locations, and Wushiland stores as needed to support marketing initiatives, ensure proper execution of campaigns, and gather feedback.

Requirements

• Bachelor's degree in Marketing, Communications, Business Administration, or a related field.
• Fluent in both English and Mandarin Chinese (written and spoken) is required.
• At least 1 year of relevant marketing experience is preferred, ideally in the restaurant, tea, coffee, beverage, or alcoholic beverage industry.
• Strong organizational, communication, and project management skills.
• Proficiency in Microsoft Office, Google Workspace, and social media platforms.

Benefits

• 401(k)
• Employee discount
• Flexible schedule
• Health insurance
• Paid time off