Responsibilities

• Creates traffic building promotions, and stages all major events, contests, promotions
• Plans, promotes, and executes special events
• Coordinate outside PR
• Create and distribute banquet and event promotional packages
• Executes the marketing plan and marketing campaigns as directed from the SFM home office
• Directs the graphics team in creating in-house flyers, invitations, print ads, posters, e-mail marketing, website content
• Evaluated based on specific campaigns, and overall business tempo in membership, events, sports
• In-house merchandising
• Actively participates in other operational functions as necessary, including but not limited to event setup and execution, attending scheduled events and meetings, assisting other departments during outside or special events, etc.
• Assist in managing Front Desk operations, customer service culture, and checklists as needed

Requirements

• Achieves operational objectives by contributing marketing information and recommendations to strategic plans and reviews; preparing and completing action plans; implementing production, productivity, quality, and customer-service standards; resolving problems; completing audits; identifying trends; determining system improvements; implementing change
• Has general ability in graphic design and advertising, including work with Adobe CS suite software. Does not need to be an illustrator, but page layout, a design eye, and the ability to create marketing pieces within brand guidelines is essential. Portfolio will be requested
• Meets financial objectives by forecasting requirements; assisting in preparing an annual budget; scheduling expenditures; analyzing variances; initiating corrective actions
• Accomplishes objectives by planning, developing, implementing, and evaluating advertising, merchandising, and trade promotion programs
• Improves product marketability and profitability by researching, identifying, and capitalizing on market opportunities; improving product packaging; coordinating new product development
• Sustains rapport with key accounts by making periodic visits; exploring specific needs; anticipating new opportunities
• Protects organization's value by keeping information confidential
• Updates job knowledge by participating in educational opportunities; reading professional publications; maintaining personal networks; participating in professional organizations
• Accomplishes marketing and organization mission by completing related results as needed
• Management of a marketing and/or business development budget

Preferred

• Experience in youth and amateur sports as a consumer, marketing professional, or other relevant experience