Marketing Coordinator

Iowa, USA (On-site)

$21/hr – $25/hrMid LevelFull time

Posted 3 days ago

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Job Summary

Own and optimize casino guest marketing initiatives from planning to execution, ensuring guest service excellence, data integrity, and successful promotional events.

  • Define and evaluate marketing campaigns and loyalty programs
  • Coordinate guest experiences from invitations to events and transportation

Job Description

Responsibilities

  • Responsible for developing, nurturing and providing excellent service to guests and prospective guests; Ensure promotions and special events are executed efficiently and correctly; Works under the direction of the Marketing Manager and assess impact of promotional campaigns, special events and guest relations reports; Analyze and identify programs and activities that support and enhance customer loyalty; Ensure database integrity; runs W-9 reporting for guests when needed. Accountable for the accurate distribution of all promotional assets and strict adherence to the rules, regulations and policy and procedure that govern said promotions; and serve as the main point of contact for the Marketing Manager and General Manager.
  • Coordinate the activities of marketing initiatives by providing superior guest service to casino guests. Service includes such activities as welcoming guests and providing all pertinent casino information including: entertainment options, facilities layout and services, and promotional programs.
  • Plan and prepare to accommodate promotional programs.
  • Review logistics and timelines of scheduled marketing events with the Marketing Manager. Assess outcomes and develop plans to improve performance for same or similar events.
  • Implement Marketing concepts to enhance relationships with valued gaming guests and market the casino products to potential guests. Integrate a concierge approach to service, from initiating personalized invitations to events, arranging transportation to property, suggesting/booking accommodations at hotel, providing complimentary in accordance with guidelines.
  • Act as M.C. at special events and promotions.
  • Participate in formulating and administering long range marketing goals and objectives for the property to enhance customer play, increase property visits and generate new patrons.
  • Communicate system problems or concerns regarding program management to IT, Operations and/or Marketing departments.
  • Ensure compliance with gaming rules, regulations and internal controls.
  • Performs additional job duties and responsibilities as assigned.

Requirements

  • High School Diploma or Equivalent required.
  • Experience in marketing, public relations or customer relations capacity. Preference for casino industry background, however other related public relations centered business experience will be considered.
  • Special Skills: Intermediate skill level with PC, using software such as Excel, Word, Microsoft Outlook, Peoplesoft, Player Tracking and business enterprise systems.
  • Must possess above average oral and written communications; capacity for public speaking.
  • Well developed interpersonal skills to present concepts, persuade and influence, positively interact with customers, dignitaries, employees, vendors and general public.
  • Above average analytical abilities to construct, collect, evaluate and interpret databases on customer play, preferences, objective and subjective aspects of customer satisfaction, effectiveness of programs and marketing objectives.
  • Licenses/Certifications: Obtain/maintain Winnebago Tribal Commission Gaming License. Drivers license required.

Preferred

  • Associate Degree in Marketing, Public Relations, or related field a plus.

Benefits

  • 401(k)
  • 401(k) matching
  • Company parties
  • Dental insurance
  • Employee discounts
  • Health insurance
  • Help or transport service
  • Opportunity for advancement
  • Paid time off
  • Training & development
Winnavegas Casino Resort logo

Winnavegas Casino Resort

3.8 Glassdoor

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Sloan, Iowa, USA
132 employees (12 in marketing)
1% recommend to a friend
1% CEO approval

Traffic Signals

Monthly Visitors
5.7K
Traffic Source Mix
Search
55.1%
Direct
29.5%
Referral
5.2%
Social
9.1%
Paid
1.1%

Headcount Trend

Current headcount: ~132

Marketing Team

Marketing Team Size
10 (8% of company)
Marketing Roles Posted (Last 30 Days)
1