Marketing Coordinator

Hilton Head Island, SC (On-site)

Salary Not AvailableMid Level2+ years expFull time

Posted 7 weeks ago

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Job Summary

Own a multi-channel social presence with end-to-end content ownership, strong tone control, and community management that keeps Wenzels relevant, timely, and brand-consistent.

  • Channel ownership: manage major platforms from content planning to publishing and voice alignment.
  • Community and responsiveness: build engagement, moderate interactions, and surface recurring issues for product or service improvements.
  • Content production and shoots: lead ideation through delivery, including on-camera appearances and platform-native formats.

Job Description

Responsibilities

  • Own and manage Wenzel's social media channels, including Facebook, Instagram, TikTok, X, and LinkedIn.
  • Plan, create, and maintain a consistent, high-quality content calendar.
  • Manage content production from ideation through to scheduling and publishing.
  • Monitor social trends, cultural moments, and reactive opportunities to keep content relevant and engaging.
  • Track performance and optimise content using analytics, platform insights, and competitor benchmarking.
  • Ensure all content aligned with brand guidelines and marketing objectives.
  • Act as the day-to-day voice of the brand across social media platforms.
  • Respond promptly and professionally to comments, direct messages, customer feedback, and complaints.
  • Build and nurture an engaged online community through proactive interaction and relationship building.
  • Escalate customer issues where appropriate and identify recurring themes or opportunities for improvement.

Requirements

  • 2–3 years' experience in a marketing, social media, or digital marketing role
  • Proven experience managing social media channels end-to-end
  • Strong understanding of Facebook, Instagram, TikTok, LinkedIn, and emerging social platforms
  • Experience creating short-form video and trend-led content
  • Excellent copywriting and communication skills
  • Strong organisational skills with the ability to manage multiple projects simultaneously
  • Proactive, self-motivated, and comfortable taking ownership of tasks
  • Ability to work collaboratively in a fast-paced environment

Preferred

  • Experience working with influencers and content creators
  • Design and video editing experience
  • Experience using CRM and email marketing platforms
  • Familiarity with Meta Business Suite, Google Analytics 4 (GA4), and social media reporting tools
  • Experience within food, retail, hospitality, or franchise businesses

Benefits

  • Dynamic and supportive working environment
  • 28 days annual leave plus your birthday off
  • Staff incentives and rewards
  • Employee discount on products
  • Free meals whilst on shift
  • Company laptop and mobile phone
Wenzel's the Bakers Ltd. logo

Wenzel's the Bakers Ltd.

Wenzel’s was established in 1975 and swiftly became a favourite brand of locals in the Northwest London region. We have now spread across Essex, Buckinghamshire, Hertfordshire and many boroughs in London. We are received with open arms from our customers and we ensure our products are the freshest, tastiest and most delicious products out there!We believe in delivering quality products at affordable prices and of course delivering them with outstanding customer service.In order to achieve these objectives, we invest a great deal of time and money in training, product development, and future design to ensure that Wenzel’s is the best bakery brand around!

Founded in 1975
Watford, England, GBR
409 employees (5 in marketing)

Traffic Signals

Monthly Visitors
28K
Traffic Source Mix
Search
61.4%
Direct
29%
Referral
6.7%
Social
1.6%
Paid
1%

Headcount Trend

Current headcount: ~409

Marketing Team

Marketing Team Size
4 (1% of company)