Marketing Coordinator

New Bern, NC (On-site)

Salary Not AvailableMid Level3+ years expFull time

Posted 3 months ago

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Job Summary

Drive on-site marketing and sales support for a senior living community, coordinating CRM, content, events, and office operations.

  • Own front-line communications, CRM data insights, and events for Brice Pointe marketing.
  • Must-have: Proficiency in Microsoft Office and CRM systems.
  • Standout: On-site liaison across marketing, sales, and operations.

Job Description

Responsibilities

  • Be the Voice and Face of Our Community: Become our front-line champion, warmly greeting visitors and managing incoming communications with enthusiasm and professionalism.
  • Master the Art of Customer Relationship Management: Dive into our CRM and MatrixCare systems, turning data into actionable insights that drive our marketing and sales strategies.
  • Creates and designs content for the Point of View newsletter, distributed electronically to depositors and prospective residents.
  • Sends email communications to both depositors and active leads in the database, maintaining engagement and promoting events at Brice Pointe.
  • Develops blog content focused on senior living and Life Plan Communities, highlighting lifestyle benefits, industry insights relevant to prospects
  • Become a Marketing Maestro: Collaborate with the Director of Sales to create and execute engaging events that showcase our community's unique offerings.
  • Craft Compelling Content: Put your creative skills to work by producing our marketing newsletter and contributing to our annual marketing plan.
  • Be the Go-To Problem Solver: Serve as the primary liaison between marketing, sales, and other departments, keeping communication flowing smoothly.
  • Embrace the Numbers Game: Prepare insightful marketing and sales reports, manage budgets, and process invoices to keep our financial wheels turning.
  • Nurture Our Community Connections: Manage our depositor list and wait-list with care, sending out newsletters and birthday cards to keep our future residents engaged.

Requirements

  • Administrative degree preferred with a minimum three years related work experience or high school degree and minimum five years related work experience.
  • Experience in a professional office or hospitality environment, where good communication (especially telephone) and customer relations skills are essential.
  • Proficient in the use of various software including all Microsoft Office applications.
  • Strong written and verbal communication skills
  • Excellent keyboarding and proofreading skills
  • Ability to multitask.
  • Takes initiative.