Responsibilities

• Welcome members and build relationships within the organization.
• Manage and optimize social media advertising campaigns on platforms such as Facebook Ads, Google AdWords, and other digital channels, ensuring targeted audience engagement.
• Implement marketing automation tools to streamline lead nurturing, demand generation marketing efforts, and improve overall campaign performance.
• Conduct web analytics reporting using tools like Google Analytics to analyze campaign effectiveness, website traffic, and user behavior for data-driven decision making.
• Oversee content creation of social media posts, email newsletters, and website content.
• Conduct tours of new potential members as well as assisting existing members with account updates, and general customer service.
• Collaborate with sales teams to support advertising sales initiatives and develop compelling marketing materials that align with goals.
• Research market trends and competitors to inform content marketing strategies and enhance our digital presence in B2B marketing environments.
• photography and videography for events and daily showcase content

Requirements

• Proven experience in digital marketing including SEO, social media marketing, performance marketing, and multichannel campaigns.
• proficiency with Adobe Creative Suite, WordPress, HTML basics, and web analytics tools such as Google Analytics and similar.
• Education or experience with social media branding and content creation.
• Experience with marketing automation.
• Canva, Cap Cut, Captions knowledge for quick editing and production of materials
• Ability to manage multiple projects simultaneously while adhering to deadlines; strong organizational skills are essential.
• Strong research skills combined with analytical thinking to interpret web analytics reports for continuous improvement.