Marketing Coordinator - Social Media & Content

Saugerties, NY (On-site)

$20/hr – $25/hrEntry LevelPart time

Posted 2 months ago

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Job Summary

Own the visual storytelling and content flow for a local ice cream shop, turning on-site shoots into photo/video narratives and captions that drive weekly newsletter engagement and in-store storytelling.

  • Content Production: Shoot photos and Reels on-site and craft captions that match the shop’s aesthetic.
  • Storytelling Cadence: Lead weekly newsletter content and align imagery, words, and tone to the brand story.
  • Shop Collaboration: Bring an ideas-driven approach to the shop, shaping visuals and messaging with local flavor.

Job Description

Responsibilities

  • shoot content (photos, Instagram Reels, short video)
  • write captions
  • send our weekly customer newsletter
  • come to the shop, bring your own ideas on aesthetic and approach
  • help us tell that story in photos, video, and words

Requirements

  • Experience running social media or a newsletter for yourself or another business (portfolio required)
  • Comfortable shooting Instagram Reels and photos on-site
  • Strong writer who edits carefully before hitting send
  • Able to come to the shop in Saugerties
  • A point of view on social media
  • Hudson Valley local required
  • Starting as soon as possible
  • May through October, with potential for year-round work depending on how things go

Preferred

  • Familiarity with Square Marketing or similar email platforms
  • Background in food, hospitality, or local small business

Benefits

  • Flexible schedule
Alleyway Ice Cream logo

Alleyway Ice Cream

Alleyway is located in Saugerties, NY in a former supply closet at the end of an alley. The shop started as Julian's dream many years ago. A lifelong ice cream lover, Julian noticed everyone's joy when they ate ice cream. He thought how wonderful it would be if he could help create that joy too. Some years ago, he started experimenting here and there trying to recreate traditional flavors. Experimenting turned into obsession and into Alleyway Ice Cream. Some of Alleyway’s most unusual ice cream flavors are sweet corn, blueberry goat cheese, Sichuan peppers and dandelion.

Founded in 2017
Saugerties, New York, USA
1 employees

Traffic Signals

Monthly Visitors
2.2K
Traffic Source Mix
Search
48%
Direct
32.4%
Referral
7.6%
Social
10.5%
Paid
1.2%

Headcount Trend

Current headcount: ~1