Responsibilities

• Manage and optimize Google Ads campaigns for both our Dynamic Store Locator Shopify App and Agency lead gen campaigns
• Monitor conversion tracking, keyword performance, and ad spend efficiency
• Troubleshoot campaign issues (ad serving limits, conversion goal setup, match types) and recommend fixes
• Evaluate and test additional paid channels (e.g., Shopify App Store ads) where relevant
• Build and maintain B2B prospect lists (e.g., Faire vendors, merchants using competitor store locator apps, target client verticals for the agency)
• Manage cold email sequences end-to-end using Instantly: list sourcing/cleaning, sequence writing and scheduling, deliverability monitoring, and performance tracking
• Continuously test and refine messaging, targeting, and offers based on response data
• Manage ongoing email marketing to existing agency clients and app customers (newsletters, product updates, retention/upsell campaigns) via Mailchimp and Klaviyo
• Coordinate content like app product update posts and repurpose them into email and social content
• Manage LinkedIn presence for H1 Web Development: posting, engagement, and relationship-building with prospects and referral partners

Requirements

• 2+ years of hands-on B2B marketing experience, ideally spanning both paid ads and outbound/email
• Experience running Google Ads (campaign setup, conversion tracking, optimization)
• Experience running cold email/outbound campaigns (list building, sequencing tools, deliverability basics); Instantly experience a plus
• proficiency with both Mailchimp and Klaviyo
• Strong written communication — you'll be writing copy for ads, emails, LinkedIn, and blog content
• Ability to responsibly use AI to assist in marketing content creation and workflows
• Self-directed and organized; comfortable owning a function with minimal oversight
• Bonus: experience marketing a SaaS/app product and familiarity with Shopify App Store ecosystem

Preferred

• experience marketing a SaaS/app product and familiarity with Shopify App Store ecosystem

Benefits

• Flexible schedule