Responsibilities

• Coordinate marketing campaigns, including digital, social media, email, and in-store promotions
• Maintain and execute marketing calendars and manage project timelines to ensure timely delivery of campaigns
• Track campaign performance metrics
• Plan, schedule and execute medical patient drives as frequently as needed.
• Manage promotional materials production from concept through distribution
• Coordinate event planning and execution for product launches, community events, and trade shows
• Manage and grow social media presence across all platforms while ensuring compliance with advertising restrictions
• Create engaging content, including graphics, videos, and copy for digital channels
• Monitor brand mentions and social media interactions and coordinate with sales and dispensary partners to uphold positive customer experiences.
• Ensure brand consistency across all marketing materials and customer touchpoints

Requirements

• 2-4 years of marketing experience, preferably in retail, CPG, or regulated industries
• Must be at least 21 years of age
• Strong written and verbal communication skills with exceptional attention to detail
• Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign) or Canva
• Experience managing social media platforms and content calendars
• Demonstrated project management skills with the ability to manage multiple priorities
• Proficiency in Microsoft Office Suite and Google Workspace
• Ability to work independently and collaboratively in fast-paced environment

Preferred

• Experience in the cannabis industry or regulated markets
• Knowledge of Google Analytics, social media analytics tools, and email marketing platforms
• Photography and/or videography skills
• Experience with marketing automation platforms and CRM systems
• Knowledge of SEO and SEM best practices

Benefits

• Dental insurance
• Employee discount
• Flexible schedule
• Health insurance
• Parental leave
• Professional development assistance
• Vision insurance