Responsibilities

• Works with program director and marketing to help establish comprehensive strategies for reaching key audiences through storytelling and social media content in ways that meet the operating goals of the Innovation Quarter.
• Leads all Innovation Quarter social media properties, developing a comprehensive content plan that addresses each platform's unique audiences, advantages and challenges.
• Applies Search Engine Optimization techniques to content in order to maximize search engine appeal in line with strategic priorities of the team.
• Provides quality assurance of all content through systematic reviews of copy, art and functional applications. Reviews content at multiple stages of development for conformance to standards for information architecture, editorial style, usability, branding appropriateness and visual appeal.
• Acts as community lead for social media properties, including monitoring, reviewing and when appropriate, responding to comments and direct messages. Works in coordination with Director of Marketing & Communications in response to sensitive and/or controversial social media communications, posts and interactions.
• Monitors KPIs for content and social media properties and reports out on progress to goals. Makes recommendations for annual marketing & communications operating plan as relating to content and social media based on Innovation Quarter priorities.
• Communicates frequently and directly with CM&M colleagues to coordinate, report on and develop content, including attending internal content coordination meetings as needed.
• Identifies, on boards and leads the work of multiple freelancers, contractors and vendors in order to successfully execute and deploy content and social media campaigns.
• Assists with annual marketing & communications budget and develops budget tracking reports on a regular basis. Ensures that expenses do not exceed annual budget. Coordinates with finance on credit card reconciliation monthly.
• Works collaboratively with Innovation Quarter tenants and WFBH neighbors to develop, manage and evaluate comprehensive action plans that promote diversity and inclusion across departments, systems, programming and real estate planning.

Requirements

• Bachelor's degree in Business, Communication, English or related field or commensurate work experience.
• At least two years business experience in journalism, marketing, planning or program development, preferably in a health care or innovations setting, required.
• Valid applicable state driver's license
• Deep knowledge of and experience with social media properties (esp. Instagram, Twitter, LinkedIn, Facebook)
• Excellent research and writing skills
• Knowledgeable of the role of the workforce diversity and its impact on addressing health disparities and population health
• Ability to handle multiple tasks at one time
• Excellent communications skills
• Exceptional organization skills

Preferred

• Masters degree preferred.

Benefits

• Advocate Health offers a comprehensive suite of Total Rewards: benefits and well-being programs, competitive compensation, generous retirement offerings, programs that invest in your career development and so much more – so you can live fully at and away from work, including: