Responsibilities

• Works with program director and marketing to help establish comprehensive strategies for reaching key audiences through storytelling and social media content in ways that meet the operating goals of the Innovation Quarter.
• Leads all Innovation Quarter social media properties, developing a comprehensive content plan that addresses each platform's unique audiences, advantages and challenges.
• Applies Search Engine Optimization techniques to content in order to maximize search engine appeal in line with strategic priorities of the team.
• Provides quality assurance of all content through systematic reviews of copy, art and functional applications. Reviews content at multiple stages of development for conformance to standards for information architecture, editorial style, usability, branding appropriateness and visual appeal.
• Acts as community lead for social media properties, including monitoring, reviewing and when appropriate, responding to comments and direct messages. Works in coordination with Director of Marketing & Communications in response to sensitive and/or controversial social media communications, posts and interactions.
• Monitors KPIs for content and social media properties and reports out on progress to goals. Makes recommendations for annual marketing & communications operating plan as relating to content and social media based on Innovation Quarter priorities.
• Communicates frequently and directly with CM&M colleagues to coordinate, report on and develop content, including attending internal content coordination meetings as needed.
• Identifies, on boards and leads the work of multiple freelancers, contractors and vendors in order to successfully execute and deploy content and social media campaigns.
• Assists with annual marketing & communications budget and develops budget tracking reports on a regular basis. Ensures that expenses do not exceed annual budget. Coordinates with finance on credit card reconciliation monthly.
• Works collaboratively with Innovation Quarter tenants and WFBH neighbors to develop, manage and evaluate comprehensive action plans that promote diversity and inclusion across departments, systems, programming and real estate planning.

Requirements

• Bachelor's degree in Business, Communication, English or related field or commensurate work experience. Masters degree preferred. At least two years business experience in journalism, marketing, planning or program development, preferably in a health care or innovations setting, required.
• Valid applicable state driver's license
• High degree of initiative and advanced interpersonal skills
• Ability to work both independently and as member of a team, interacting effectively with personnel at all levels of the organization
• Excellent strategic planning skills, solutions-focused, creative problem solver, and results-oriented
• Data driven and able to collect, analyze, and present data to support proposed plans and to share with internal and external leadership, stakeholders, and partners
• Deep knowledge of and experience with social media properties (esp. Instagram, Twitter, LinkedIn, Facebook)
• Effective public speaking and motivational skills
• Excellent research and writing skills
• Knowledgeable of the role of the workforce diversity and its impact on addressing health disparities and population health

Preferred

• Master's degree preferred

Benefits

• Advocate Health offers a comprehensive suite of Total Rewards: benefits and well-being programs, competitive compensation, generous retirement offerings, programs that invest in your career development and so much more – so you can live fully at and away from work, including:
• Compensation
• Base compensation listed within the listed pay range based on factors such as qualifications, skills, relevant experience, and/or training
• Premium pay such as shift, on call, and more based on a teammate's job
• Incentive pay for select positions
• Opportunity for annual increases based on performance
• Benefits and more
• Paid Time Off programs
• Health and welfare benefits such as medical, dental, vision, life, and Short- and Long-Term Disability
• Flexible Spending Accounts for eligible health care and dependent care expenses