Responsibilities

• Oversee the management and growth of RIFC and Centreville Bank Stadium’s website, email platform, SMS/MMS marketing platform and mobile app(s), ensuring content optimized for each platform.
• Utilize analytics tools to monitor digital media performance, track key metrics, and provide regular reports with actionable insights.
• Identify, interpret, and implement digital media trends and best practices to enhance RIFC’s digital presence and fan engagement.
• Collaborate with Graphic Design and Content Production teams to create engaging and innovative email, website and SMS content that elevates the brand.
• Manage, grow, and optimize RIFC and Centreville Bank Stadium’s email platform, including developing segmentation strategies to effectively target different audience segments.
• Plan and execute email campaigns to promote ticket sales, events, and stadium and team news.
• Publish monthly e-newsletters and recommend content improvements based on analytics and fan feedback.
• Collaborate with all departments to conduct, analyze, and optimize surveys, including post-event Fan Engagement surveys.
• Manage and update the official RIFC and Centreville Bank Stadium websites with relevant content, including news, player profiles, event schedules, ticket offerings, and club and stadium information.
• Ensure each website’s design, layout, and user experience (UX) are optimized, particularly in relation to the mobile experience.

Requirements

• Bachelor’s degree in Marketing, Communications, Digital Media, or a related field.
• 1-3 years of experience in digital media management, preferably within the sports or entertainment industry.
• Proficiency in digital media analytics tools (e.g., Google Analytics, Adobe Analytics) and Microsoft Office products (Word, Excel, Sharepoint).
• Strong understanding of website management (CMS), email marketing platforms, SMS/MMS marketing platforms, and mobile app management.
• Experience in HubSpot, WordPress and Trello or similar software.
• Excellent written and verbal communication skills.
• Ability to manage multiple projects and deadlines in a fast-paced environment.